MDeC rolls out MyElite Biz programme to spur SME e-commerce adoption
By Digital News Asia October 14, 2014
- Includes HSBB packages and exclusive e-commerce incentives and training
- Only open to registered SMEs within TIME coverage areas in the Klang Valley
MULTIMEDIA Development Corporation (MDeC), via its Digital Malaysia initiative, has announced the MyElite Biz SME Broadband Promotion Programme, which offers high-speed broadband and exclusive e-commerce incentives and training for SMEs (small and medium enterprises).
Endorsed and supported by SME Corporation Malaysia, the MyElite Biz Broadband Programme would enable SMEs to grow their e-business to the next level, MDeC said in a statement.
The national ICT custodian said it has collaborated with TIME dotCom, Rakuten Malaysia and Shoppertise Malaysia to tailor a special package that bundles high-speed broadband and comprehensive e-business training at a very competitive price.
Ultimately, this initiative would enable SMEs to increase their sales and revenue, improve productivity, and drive up the number of online customers, MDeC claimed.
However, the MyElite Biz Broadband programme is only open to all registered SMEs within TIME dotCom coverage areas in the Klang Valley. An availability search can be performed via the company’s website here. Applications are open until Oct 20.
MDeC will also 10 winners to be featured as ‘Success Stories, which would then stand a chance to win prizes worth up to RM31,578 (US$9,704) in total.
“E-commerce is a key component of the digital economy and its significance has also been recognised as one of the key ICT sub-sectors in our Digital Malaysia 354 Roadmap,” said MDeC chief operating officer Ng Wan Peng (pic).
“We hope that with more programmes such as MyElite Biz, Malaysian SMEs will be more adept in moving their businesses online, harnessing the full potential of the digital platform,” she added.
MyElite Biz is an extension of the e-commerce reward programme launched by the Digital Malaysia initiative which ran from June 12 to Sept 12, where SMEs were taught how to set up an online presence, generate web traffic and sales leads, and use related programmes and partners to increase sales.
According to a recent study commissioned by MDeC with Ipsos Business Consulting, only 35% of SMEs in Malaysia use the Internet for e-business, citing a lack of ICT knowledge and expertise, along with the high subscription fee of broadband connectivity.
The study also indicated that 55% of SMEs realised that broadband and e-business could boost their business growth.
“We believe that the MyElite Biz programme is a great stepping stone for SMEs to take their businesses to greater heights, and be introduced to how entrepreneurs can further capitalise on digital technology,” said Wee Huay Neo, director of the SME Cluster & Initiative at MDeC.
For enquiries, email [email protected] or call 1800-888-338. Enquiries can also be directed to MDeC’s partner in this initiative, SME Association Malaysia, via email at [email protected] or via phone at 016-2077827.
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