LivingSocial and WWF-Malaysia in campaign to save turtles
By Digital News Asia September 19, 2013
- Number of marine turtles nationwide in drastic decline, some populations on brink of extinction
- With a RM10 contribution, LivingSocial users can help WWF-Malaysia rescue five turtle eggs
SOCIAL e-commerce site LivingSocial Malaysia, in collaboration with the World Wide Fund for Nature (WWF) Malaysia, has launched a nationwide campaign to raise funds to protect the country’s marine turtles.
Subscribers are being engaged for this campaign via social media channels such as Facebook and Twitter, along with e-newsletter blasts, LivingSocial said in a statement.
By simply donating RM10 (US$3.07) at LivingSocial.com from now until Nov 28, 2013, members of the public can help safeguard one these turtles.
Malaysia is home to four species of marine turtles: The Leatherback, Green, Hawksbill and Olive Ridley turtles. Sadly, the number of marine turtles nationwide has drastically declined and some populations are on the brink of extinction, LivingSocial said.
With the RM10 contribution, subscribers can help WWF-Malaysia rescue five turtle eggs from being sold in the markets, thereby protecting the endangered marine turtles as well as keeping Malaysia’s marine ecosystem healthy.
“LivingSocial runs a social e- commerce site … however, it is also vital that the influence of social e-commerce goes beyond building a successful business platform,” said Jérémy Fichet, regional chief executive officer of LivingSocial Malaysia and Philippines.
“With this CSR (Corporate Social Responsibility) initiative with WWF-Malaysia, individuals can come together to make a significant impact for our marine turtles and ensure that they are still around for generations to come,” he added.
Based in Washington DC, LivingSocial now has more than 70 million members around the world.
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