Lazada partners MDEC to drive digitalisation amongst SMEs
By Digital News Asia September 26, 2022
- To spur M’sia’s economic recovery, accelerate digital economy
- Claimed to help 70,000 local entrepreneurs sustain their businesses
Lazada is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the Jualan Murah Keluarga Malaysia @ DE Dagang by helping to digitalise and grow the business of 100,000 local micro small and medium enterprises (SMEs).
In a statement, the e-commerce platform said this is part of the Programme Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing and accelerating the digital economy of Malaysia.
It said DE Dagang’s key focus areas include tourism and craft, halal and agriculture, alongside other relevant sectors.
The initiative will also benefit millions of Malaysians to obtain affordable, value-for-money consumer products and redeem incentive vouchers, Lazada said.
This includes free shipping vouchers, Lazada shopping vouchers, Lazada bonus and discounts, from September until December 2022, it added
Lazada said its efforts will contribute towards the DE Dagang objectives of onboarding more new sellers onto the e-commerce platform and e-payment infrastructure, extending strategic support to existing local sellers, and encouraging their participation in commercial campaigns that will help them increase their sales performance, optimise growth and conversion.
Under Lazada University, local sellers can also pick up more online selling skills via the Masterclass and training courses, it said.
Beyond this, Lazada will work towards promoting Made in Malaysia products, while uplifting homegrown brands and services offered by local entrepreneurs amongst Malaysian consumers.
Alan Chan, chief executive officer, Lazada Malaysia said the company is honoured to be selected by MDEC as one of the e-commerce partners for the JMKM @ DE Dagang.
“The past years have proven that not only is e-commerce a lifeline to sustain businesses in challenging times, but it is an avenue for growth and is full of possibilities for local businesses.
“For Lazada Malaysia, our priority is to empower local MSMEs to grow their businesses online and enhance their competitive advantage, while making it possible for Malaysian consumers to access affordable and good quality products,” said Chan.
He added that Lazada believes that e-commerce will continue to be the growth driver of the digital economy and provide plenty of opportunities for our local community and businesses.
DE Dagang is a continuance of the previous initiatives by MDEC – Shop Malaysia Online and Go e-commerce.
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