Lazada to introduce immersive livestream shopping feature for 12.12
By Digital News Asia December 10, 2018
- Gives brands, sellers more authenticity by allowing viewers to be part of the process
- Brings audiences and merchants closer no matter where they may be
LAZADA on Dec 6 introduced an all-new immersive livestream shopping feature on the Lazada mobile app ahead of the Lazada 12.12 Grand Year End Sale.
The livestreaming format provides shoppers, brands and sellers with a richer experience, through real-time interactions, live discussions, product demonstrations and purchasing simultaneously all within the Lazada app.
The phenomenon of livestreaming is especially huge in China, where mobile phones create a digital bridge for those living outside major cities and serve as an important gateway to shopping and entertainment.
It is estimated that China's live streaming revenue will hit US$4.4 billion this year, up of 32% from 2017.
Tapping into Alibaba’s wealth of experience, technology and insights, Lazada is now bringing the livestream feature to its platform as Malaysians increasingly embrace more digital lifestyle solutions.
Lazada Malaysia chief executive officer Christophe Lejeune, said, “The 12.12 Super Livestreams to digital audiences provides an experience that is both interactive and immersive and gives brands and sellers more authenticity by allowing viewers to be part of the process.
“Its impact as an e-commerce tool creates an almost tangible quality, closing the digital divide and bringing audiences and merchants closer no matter where they may be. Viewers can share opinions, ask questions and receive a response to them in real time. Interacting in this space is communal, much like having a discussion with friends - it’s the new word of mouth.”
12.12 super livestreams
Beginning Dec 8, 2018, Malaysians will be able to hang out with Nana Mahazan, Yasmin Hani, Dynas Mokhtar, Sharifah Sakinah, Elaine Daly and more; and at the same time shop products that are being featured onscreen.
During the livestreams, viewers can redeem exclusive vouchers, comment and send emoticons as well as share links to the livestream feed with their friends.
Exclusive products and deals only available during the livestreams can be added to cart during the feeds from Dec 8 till Dec 12, 2018. Items in cart can be checked out from Dec 10 to Dec 12, 2018.
The in-app livestream feature also presents an avenue for emerging brands and new sellers on Lazada to engage with their followers and potential customers by increasing brand and product awareness, leading to higher conversion from viewer to active consumer.
Viewers in turn can engage with merchants directly and are more likely to follow stores, as well as leaving comments and likes.
This empowers the consumer as it encourages brands and sellers to respond in real time and engage in conversations that are more complex versus other modes of interaction.
Shopping with Lazada Wallet
Shop with your Lazada Wallet for secure payments, exclusive benefits, easier refunds, convenient and fast checkout without the need for banking maintenance.
There will be RM 2,500,000 of rebates up for grabs, with 12% rebates for first time Lazada Wallet top ups and 5% rebates for top ups by existing users. Shop Lazada Wallet exclusive deals and get extra RM10 rebates.
From Dec 1 to 8, 2018, shoppers also stand a chance to win RM5,000 credited to their Lazada Wallet by leaving a comment here on what they will be buying on Lazada this 12.12, and including the hashtag #MYLazada1212. Tag at least two friends in the comments – the more you tag, the higher your chances of winning!
From Dec 10, 2018 shoppers will be able to slash 10 vouchers to redeem a Perodua Axia. Be sure to invite your friends to Slash It as each voucher requires 250 slashes to claim. If you have achieved the 250 slashes, the voucher will automatically be saved in your Lazada Wallet.
Add the car to cart, and the first person to check out with the voucher on Dec 12, 2018 at 12:12pm will drive away with a brand-new ride. Take part in other Slash It sessions for deals as low as RM0.10.
Over RM12,000,000 in collectable vouchers
Look out for collectable vouchers on the Lazada app homepage and various other locations in-app from Dec 8 to 12, 2018 and tap to collect. Snap up these vouchers, before they run out so you can use them during the sale from Dec 10 to 12, 2018.
Collectable Vvouchers allow you to enjoy discounts without the need to remember codes and are automatically applied during payment. Simply visit your Lazada Wallet to see all your collected vouchers.
Crazy Flash Sale as low as RM0.50
There will be several timeslots daily from Dec 10 to 12, 2018. Make sure to keep an eye out for the products on offer in the upcoming Crazy Flash Sale sessions and tap the “Remind Me” button so you will receive a push notification once the sale starts.
Three sessions daily at 12pm, 4pm and 8pm for vouchers worth up to RM120 from Dec 10 to 12.
Great deals on the go when you ride the MRT.
Scan the Lazada QR codes at selected MRT station using the QR code scanner function on the Lazada app to receive exclusive brand vouchers.