Lazada to cultivate 8mil e-commerce entrepreneurs, SMEs by 2030

  • Help SMEs to digitise and gain better access to Internet-savvy, mobile consumers
  • Allow SMEs to tap on the company’s logistics network to facilitate the transfer of goods


(From left) Freda Liu of BFM89.9 as moderator; Lazada Malaysia chief business officer Sherry Tan; Lazada Malaysia CEO Christophe Lejeune; Sam Kon, one of Lazada Malaysia’s top sellers; and Economist Intelligence Unit global chief economist and MD Simon Baptist

LAZADA Group has pledged to support eight million e-commerce entrepreneurs and small-medium enterprises (SMEs) in Southeast Asia to grow and thrive by 2030.

The company also announced its commitment to create a healthy and sustainable e-commerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers and local communities.  

As part of the pledge, Lazada will provide help for SMEs to digitise their business and gain better access to Internet-savvy and mobile consumers; reduce the entry barriers for sellers to create their own brands on Lazada; and allow them to tap on the company’s logistics network to facilitate the transfer of goods.

At a panel discussion hosted by Lazada Malaysia on the state of e-commerce in Southeast Asia and Malaysia, Christophe Lejeune, chief executive officer of Lazada Malaysia said: “SMEs play an instrumental role in further developing Malaysia’s economy, and Lazada is committed to create a conducive ecosystem to drive an era of robust digital transformation.

“By empowering sellers through our technology, logistics capabilities and extensive network of shoppers locally and regionally; we can help them become sustainable businesses that will contribute to the economic growth of both Malaysia and Southeast Asia in the long run.”

Simon Baptist, global chief economist and managing director, The Economist Intelligence Unit (EIU) in Asia pointed out that for e-commerce to develop further in Malaysia, more investment in ‘last mile’ infrastructure is still needed.

“While relatively high Internet access and digital payment usage are a good foundation for e-commerce, there are some areas that need more focus. One of these is improved integration of last-mile delivery with national and international supply chains. Second, SMEs will need to engage proactively to avoid being negatively affected by the increased competition.

“Most businesses in Malaysia are SMEs, however only around 32% of these were using e-commerce in 2016. Awareness of e-commerce and capacity development among Malaysian SMEs, along with support for export capability, will increase the chance that they can benefit. Finally, firms and governments need to continue to make it easier to make and pay for small transactions across borders,” Baptist explained.

To address this matter, Lejeune said that by allowing SMEs to tap into Lazada’s logistics network to facilitate the transfer of goods across countries, businesses will be able to deliver to customers anywhere and as a result, create more opportunities for growth in e-commerce along the supply chain.

“Lazada’s commitment to cultivating eight million SMEs by 2030 in Asean-6 (Indonesia, the Philippines, Vietnam, Thailand, Malaysia and Singapore) will in turn open up opportunities for various e-commerce supplying industries to flourish, including logistics, young social influencers, manufacturers and designers and cottage industries.”

Lazada is also committed to developing local talent and communities, helping today’s sellers gain access to the increasingly mobile consumers digitise their businesses through a variety of programmes and tools dedicated to upskill them.

Lazada Malaysia launched LazStar Academy in September, a collaboration with Alibaba’s Taobao University to bring local knowhow and insider advice from some of the most successful and experienced Lazada sellers so business owners can sidestep pitfalls and accelerate their online business growth.

The e-commerce leader in Malaysia also recently signed a Memorandum of Understanding with Mahsa University, to allow students to interact and learn from trainers from Alibaba, TMall, and Lazada.

The strategic partnership will see the incorporation of real-world insights from Lazada into the syllabus taught to Mahsa University’s Business students.

Regionally, Lazada is focusing on empowering women in e-commerce and digital entrepreneurship, including concerted efforts to support women’s career advancement and ensure equal development opportunities through initiatives including women roundtables, networking and mentoring programmes.

On a grassroots level, Lazada is fostering a community of women for women across Southeast Asia to narrow the digital divide with programmes providing support to grow a group of female e-commerce role models, as well as offering stay-at-home mothers free training and assistance so they are equipped to run an online store while juggling family responsibilities.


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