Lazada Indonesia to focus on helping SMEs upscale
By Yunnie Marzuki January 23, 2018
- Introduces new layouts and functions for its mobile app and website
- Aims to support SMEs in 29 cities across Indonesia this year
LAZADA Indonesia has begun 2018 by introducing a new layout and functions for its mobile application and website (Lazada.co.id).
Other than introducing its newest app display and website to consumers, Lazada will also execute a series of tactics and strategies for its sellers and Small and Medium Enterprises (SMEs) in 2018.
Lazada Indonesia chief marketing officer Achmad Alkatiri said in a press conference that the new display in Lazada’s mobile platform and website will enable consumers to have instant product access.
“We understand the complexity of consumer behaviour in Indonesia at this very moment and we strive to continue to try and fulfil the shopping desires of individual consumers especially for the products they acquire.”
The new display comes equipped with a more dynamic search navigation and filtering system along with a clean look, starting from the more detailed category placement on the main page.
The personalised feature will also enable users to choose products which match their personal profile, and retrieve other products based on similarity.
The new application and website embedded with the newest features will complete the variety of quality products by well-known brands in Lazada’s shop-in-shop concept and will continue all the way to free and speedy deliveries to customers.
Achmad says that this technology is integrated with its parent company Alibaba’s technology.
Focusing on local SMEs
Lazada has more than 1,500 local SMEs on their marketplace, and helped them to reach a high in sales during the last Hari Belanja Online Nasional (Harbolnas) season. As a token of appreciation for the contributions of the SMEs, Lazada will continue to run the #UpgradeUKM programme.
“#UpgradeUKM is a programme for SMEs to move from offline-to-online (O2O), small to big businesses, and local to global. We help them by conducting roadshows and educating them,” said Lazada Indonesia head of seller engagement Adi Putra.
In 2017, this programme was in 11 cities across Indonesia and will be held in up to 29 cities this year.
“We will also continue to educate the SMEs in cities that exist in our list because we can see their potential to grow,” he adds.
In relation to #UpgradeUKM, Lazada also launched a new initiative to assist SMEs and credible sellers to form good relationships even though they are new to Lazada through the Lazada Seller Community Programme.
This includes Kelas Lazada, a programme that connects Lazada and SMEs as well as new sellers, and Kenal Lazada, a programme that introduces new features and provide facilities that can be used by SMEs to maximise the opportunities that are available from Lazada.
It will also provide a Lazada University programme that will consist of a variety of training sessions and coaching routines as a means to offer assistance to offline or online SMEs and sellers.