Gojek extends beta phase to all consumers in Singapore
By Digital News Asia January 11, 2019
- Opens app to give immediate access to all customers throughout the island
- App and user experience have been modified as a result of ongoing feedback
RIDE-hailing service Gojek has on Jan 10 announced that all consumers across Singapore can now use Gojek’s services throughout the island, as part of an enhancement of its beta phase.
From Jan 10, all consumers can sign up for, and immediately get access to, Gojek’s ride-hailing services via the iOS or Android app. First-time riders will receive two S$5 vouchers, which they can use for two rides within two weeks of signing up.
During this enhanced beta phase, Gojek seeks to further fine-tune its app and user experience based on feedback received from the increased number of driver-partners and riders who will use Gojek across the island.
Gojek president, Andre Soelistyo, said: “After the success of the initial phase of our beta launch, we are excited to extend our beta phase to all consumers in Singapore to give everyone the chance to experience Gojek.
“We are committed to bringing choice back to the ride-hailing market in Singapore, the hub for innovation and urban mobility in Southeast Asia. Through our gradual rollout of the app, we are ensuring that Gojek meets Singapore’s needs and will stand the test of time.”
During Gojek’s initial beta phase – which began on Nov 29, 2018 – DBS/POSB customers were given priority access to the app and the ride-hailing service area covered more than half of Singapore, including Jurong East, the Central Business District and Changi Airport.
Gojek expanded its service area to the whole of Singapore from Jan 2, 2019.
Gojek’s Global head of Transport, Raditya Wibowo, commented: “The beta launch is an opportunity to fine-tune our product and a solid foundation from which to expand in Singapore. During the initial beta phase, our driver-partners and riders spoke and we listened and have already incorporated their suggestions into our product.
“We now ask that driver-partners and riders continue to provide us with their feedback during this enhancement of the beta phase to ensure that Gojek not only meets, but exceeds, their expectations.”
The following modifications have been made to Gojek’s app and user experience as a result of ongoing feedback from driver-partners and riders during the beta phase.
For driver-partners: Gojek added an in-app ‘Pause’ function to allow driver-partners to “go offline” and stop new trip requests before they complete their current trip. This was in response to driver-partners’ requests to take breaks in between trips.
Gojek also introduced a heatmap that shows areas with high rider demand, to enable driver-partners to pick up more riders and complete more trips.
For riders: Gojek enhanced its routing system to enable more accurate and quicker routes, to improve waiting times for riders.
Gojek, one of Southeast Asia’s unicorn startups, is backed by investors such as Google, Tencent, Temasek and Meituan-Dianping.
Gojek is excited to enter the Singapore market, an important regional business hub, as it looks towards accelerating growth and its overall expansion throughout Southeast Asia.