Boost rolls out one-stop gaming storefront solution 

• Aims to connect game publishers with 20 million gamers in Malaysia
• To meet rapid growth in consumer demand for gaming content

Boost, the fintech arm of Axiata, has rolled out “Game Connect”, a one-stop storefront solution for Malaysian gamers through its subsidiary Boost Connect (formerly Apigate), a regional cross-border payment and customer growth platform provider. 

In a statement, the company said the storefront was developed for Boost Life, Malaysia’s consumer eWallet and digital lifestyle payments platform.

It added that Boost Connect’s innovative storefront solution caters to its clients and partners' needs to meet the rapid growth in consumer demand for digital content across gaming and entertainment. 

It claimed to allow clients and partners to quickly ramp up their offerings to enrich their end-users’ digital lifestyle demands while driving more traffic to their services, achieving better customer retention, and expanding their revenue streams.

This announcement follows Boost’s launch last year of a similar storefront for Cambodian telecommunications giant Smart to tap into the game voucher market there.

According to Boost, Game Connect provides gamers with an end-to-end solution for their gaming needs. The new storefront currently allows for the discovery and seamless purchase of gamers' favourite game reloads and vouchers, it said.

As a start, Game Connect features 63 titles in the store including must-have mobile titles like Mobile Legends, Genshin Impact, PUBG and Roblox. Also available are vouchers for stores including Playstation, Unipin, Razer, Google Play, Garena, Steam, Nintendo and Amazon.

Meanwhile, game pass subscriptions, gaming devices and peripherals, entry passes to gaming tournaments, as well as a ‘Pay Later’ feature for games and devices will be made available through 2022, Boost said.

More gaming providers and partners will also be added in the near future. Boost Game Connect can be accessed via both the Boost app or a dedicated storefront website, it said.

Sheyantha Abeykoon (pic), chief executive officer (CEO) of Boost said, “Our aim is to create an inclusive digital ecosystem with accessible solutions that cater to the digital lifestyle of our customers. Malaysia has an avid and growing eSports and gaming community. 

“Just two years ago, market research shows that there were over 20 million gamers in the country and this number is undoubtedly growing.”

“Game Connect is part of our efforts to offer gamers a one-stop solution and easy access to purchase game credits, vouchers and more through one platform,” he said.

Raja Mansukhani, CEO of Boost Connect said, “Game Connect offers Boost Life the opportunity to enhance its product value proposition.

“At the same time, it provides the eSports and gaming community in Malaysia a better and more convenient customer experience and meets the ever-increasing demand for gamers.”

Storefront is a subset of the innovative portfolio of products by Boost Connect which includes Bundling, Stretch (micro-content loans), Armour (fraud detection & prevention), subscription engine and carrier billing, amongst others.