Boost e-wallet now accepted at KFC restaurants nationwide
By Digital News Asia May 16, 2019
- Partnership also aims to bolster the evolving cashless payment landscape
- Get RM5 cashback from a minimum spend of RM20 with Boost at KFC until May 31, 2019
HOMEGROWN e-wallet Boost and KFC on May 15 announced that Malaysians will now be able to pay with their Boost e-wallets at KFC restaurants nationwide making it more convenient, particularly during this Ramadan and the upcoming festivity.
The partnership also aims to bolster the evolving cashless payment landscape in the country through the convenience of using e-wallets.
“We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time,” said Mohd Khairil Abdullah, chief executive officer of Axiata Digital Services, parent company of Boost.
“Working with like-minded partners such as KFC is a boon for us as we work hand-in-hand and create synergy in facilitating the transition towards a cashless society in the country,” Khairil added.
QSR Brands (M) Holdings Bhd managing director Mohamed Azahari Mohamed Kamil, said, “As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast and keep tabs on shifting consumers’ behavior and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand.
“To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards an integrated and seamless future for the convenience of our customers.”
“Digital wallets are growing in popularity as they largely offer attractive perks to users, which also aligns with our mission to constantly provide value-added service to our customers. Partnering with Malaysia’s largest e-wallet, Boost, further enhances our competitive advantage in the increasing cashless trend. We hope that our customers will have a more enjoyable dining experience with Boost payment option in KFC.”
To commemorate the newly-inked partnership, Boost and KFC are rewarding Malaysians with a RM5 cashback from a minimum spend of RM20 with Boost at KFC outlets until May 31, 2019.
Boost is currently the largest e-wallet in Malaysia with four million users and over 80,000 online and offline merchant touchpoints nationwide.