TikTok appoints Sameer Singh as SEA Head of Global Business Solutions
By Digital News Asia March 30, 2021
- Responsible for leading region’s sales, business marketing solutions for TikTok for Business
- 25 years career includes being CEO at GroupM South Asia, key leadership role in Google
SHORT-FORM mobile video platform TikTok has announced the appoint of Sameer Singh (pic) as its head of Global Business Solutions, Southeast Asia. In his new role, Singh will be responsible for leading sales and business marketing solutions across all TikTok for Business products in the region.
In a career spanning over 25 years, Singh has pioneered marketing and advertising solutions. Prior to joining TikTok and ByteDance, Singh spearheaded the operations at GroupM as chief executive officer, South Asia, providing clients with a competitive advantage in digital leadership and content.
Singh has also held key leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai, and Guangzhou.
"TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite,” said Singh in a statement.
“Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region.”
TikTok's Global Business Solutions arm allows businesses of all sizes to engage with their target customers, while creating a positive and safe environment for brand partners. Singh's appointment, the company said, further reinforces TikTok's commitment to the local economies in Southeast Asia by providing support to the many small and mid-size businesses that serve as the region's backbone.
“We are in a dynamic time at TikTok as we introduce new and creative ways for brands of all sizes to reach success on TikTok, and Singh has been indispensable in driving TikTok's advertising efforts thus far,” said Blake Chandlee, TikTok's president of Global Business Solutions.
"We're absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia.”
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