- Chu will lead product offerings that are driven by and utilise telecommunications operator assets
- He will deliver marketing and advertising technology stack services
AMOBEE, a wholly-owned subsidiary of Singtel and a leader in marketing technology, announced the appointment of data and technology expert Todd Chu (pic) to the position of senior vice president, Global Operator Innovation.
Chu will be charged with leading Amobee’s new product offerings that are driven by and utilise telecommunications operator assets.
In his role at Amobee, Chu will lead the Solutions Architecture team, delivering marketing and advertising technology stack services, and developing the product map for Amobee’s data relationships with service providers.
Chu will also work with the company’s global business development team to advance its proprietary Amobee Brand Intelligence solutions.
Chu was most recently SVP of Global Innovation at Signal, an identity management provider, where he was an early member of the founding team.
With over 15 years of senior leadership experience in the digital marketing industry, Chu also held positions at aQuantive and DoubleClick.
“Amobee is a leader in marketing technology and I look forward to making an impact across the global business,” said Chu.
“Amobee has a competitive advantage with the expansive footprint across the Singtel Group, with 600 million mobile subscribers across Asia, Africa and Australia. I am excited to be spearheading operator innovation and creating products and services that can be leveraged for a multitude of opportunities including digital marketing, on and off-domain personalisation, market research and analytics.”
Amobee president Kim Perell, stated: “Amobee’s goal is to become the leading marketing technology solution for operator assets by leveraging on our strong position in the digital advertising ecosystem. There is a unique opportunity in the Asia-Pacific region resulting from Amobee’s expertise in marketing technology underpinned by Singtel’s presence and investment commitment.”
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