Singapore retailers, Lazada partner up for Great Singapore Sale 2021

• GSS to start with Lazada’s 6.6 campaign; SRA member enjoy 0% commission
• Members also gain access to Lazada tech infrastructure, payments gateway, logistics

THE Singapore Retailers Association (SRA), a non-profit non-governmental key representative body for the retail industry in Singapore, has announced Lazada as the “Official E-Commerce Partner” for the upcoming Great Singapore Sale (GSS) 2021.

The GSS, a 27-year old national event, will take place this year from June 6, kicking off with Lazada’s 6.6 sale campaign, SRA said in a statement.

This will see four weeks of special thematic sales across product categories each week, finishing on July 7 with Lazada’s annual 7.7 sale.

Last year, GSS took place as a hybrid event as part of the SingapoRediscovers campaign, with most activities taking place online amidst the backdrop of the Covid-19 pandemic and government guidelines where shoppers were encouraged to stay home.

“The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we’re doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021,” said James Chang, chief executive officer of Lazada Singapore.

Chang said retailers should leverage on the four weeks of product promotions, by tapping on new forms of shopper engagement through the exciting shoppertainment livestreams, games, and voucher promotions our customers know and love on the Lazada platform.

SRA members that join Lazada’s platform gain access to its technology infrastructure, payments gateway, and logistics solutions with its third-party logistics partners, which help eliminate many costly barriers retailers face when selling online.

They will also enjoy zero per cent commission, with new LazMall sellers enjoying this promotion for the first three months on the platform from the first day they sell on their LazMall store.

SRA members on LazMall during GSS can also take advantage of the suite of marketing solutions.

They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app livestreaming service, flash sales, and the Lazada store.

Another key feature is the ability for shoppers to make purchases at a seller’s Lazada store and pick the item up at their physical outlet.

“The Covid-19 pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels.

“Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changed retail landscape,” said R Dhinakaran, president, Singapore Retailers Association.

He added that the zero per cent commission offer for the first three months extended by Lazada for all new LazMall sellers is SRA’s way to incentivise retailers, especially SMEs, to go online and try out the Lazada eCommerce platform to generate sales.