Lazada to facilitate ComfortDelGro cab bookings via its app
By Digital News Asia April 23, 2021
- Shoppers can book ComfortDelGro taxis directly from the Lazada app
- Customers get savings by purchasing, redeeming rides from ComforDelGro’s LazMall
WOULD you have liked to book a taxi ride through an e-commerce platform app? Well, now you can. Lazada has announced a partnership with Singaporean taxi operator ComfortDelGro Taxi, which allows users to book ComfortDelGro cabs within the Lazada app.
This integration of taxi-booking services within the app is a first for an e-commerce platform in Singapore, and puts Lazada a step closer as a super-app.
In a statement, both companies said the partnership sees ComfortDelGro Taxi expand its reach by tapping into Lazada’s wide customer base, particularly the younger demographics of the e-commerce platform.
James Chang, chief executive officer (CEO) of Lazada Singapore, said that the partnership will enrich the “shoppertainment experience” for customers who are already utilising Lazada’s apps for shopping, playing games and watching livestreams.
“With the added convenience of booking taxis, customers can utilise one app to shop, play and travel. We look forward to a successful partnership with ComfortDelGro Taxi, to explore more value-adding services that our shoppers appreciate.”
This collaboration followed a good year for the Alibaba-owned e-commerce platform, which the company claimed saw triple-digit growth in order volume across Southeast Asia in Q4 2020. On the other hand, LazMall Singapore stores has seen an increased by 140% year-on-year, indicating a rising number of businesses expanding online to diversify revenue streams, it added.
The partnership with ComfortDelGro Taxi will see a six-month long promotion that gives Lazada shoppers a 4% discount on all taxi booking trips. Customers also get savings by purchasing and redeeming rides booked through Lazada using promotional codes from the ComfortDelGro LazMall store.
Shoppers can book ComfortDelGro taxis directly from the Lazada app, accessible from the homepage by clicking the tile “ComfortDelGro”.
“It has always been our aim to have our taxi booking services within reach of shoppers. What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today. We hope that shoppers will find the experience – from shopping to travelling – a seamless one,” concluded Ang Wei Neng, CEO of ComfortDelGro Taxi.
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