RPG Commerce bags US$28.3mil Series B funding

  • East Ventures, UOB Venture Management led this round
  • Funds used to future proof its technology, expand brand portfolio

(L-R); Celine Choo, Melvin Chee, Nelson Ting, Elvin Chee, and Josh Lee, co-founders of RPG Commerce RPG Commerce has secured US$28.3 million (RM127 million) in a Series B funding in a round led by East Ventures, UOB Venture Management, Vertex Ventures SEA & India (VVSEAI), and RHL Ventures. 

VVSEAI, who previously led RPG Commerce’s Series A funding, has continued to invest in this current round.

In a statement, the direct-to-consumer (DTC) e-commerce startup said the funds raised will be channeled into future-proofing the company’s technology and development processes and to develop and expand RPG’s brand-portfolio to create consumer products. 

Presently, RPG hosts a suite of more than 10 in-house international brands, including apparel and homeware brands Thousand Miles, Bottoms Lab, Montigo, Cosmic Cookware and more.

The startup said its multi-brand business model launches, operates, and optimises a globally successful suite of DTC brands by owning the development, production, and delivery processes end-to-end. 

The startup claimed that its business has resulted in a rapid brand portfolio expansion and customer base growth of 300% over the past year.

Melvin Chee, co-founder and CEO of RPG Commerce said the company’s mission is to provide value that exceeds the expectations of its customers. 

“We are proud to have delivered customer-centric products and services by creating high-quality essential items through our DTC model that are accessible at their fingertips and delivered straight to their doorstep.

“With this round of funding, we aim to rapidly expand our talent pool across the entire organisation and enhance our technological capabilities in addition to expanding our suite of brands to further disrupt the consumer landscape,” said Melvin.

Willson Cuaca, co-founder and managing partner of East Ventures said RPG takes a multi-category, multi-brand approach, while retaining the roll up model as an option, making them a unique and successful player in the e-commerce landscape.

“It is critical for DTC businesses to build traction internationally to ensure success, and RPG stands out as a company that has been able to grow a loyal customer base across the US, Canada, and Europe by building consumer trust through quality products and supply chain innovation. 

“We are excited to support RPG on the next leg of their growth and are looking forward to watching the brand expand their portfolio and grow in new markets across Southeast Asia,” Willson said.


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