Rakuten Trade sees 31% rise in earned reward points in year 2 

  • Programme enhanced this year to complement a lifestyle preference for instant rewards
  • Conversion ratio increased by 142% in the programme's second year ending July 31, 2019


(From left) BonusKad Loyalty senior manager of Business Development Tan Leng Leng; BIGLIFE head of Commercial Rhyner Cheong; Rakuten Trade MD Kaoru Arai; BLoyalty deputy GM Deon Lee

RAKUTEN Trade Sdn Bhd's (“Rakuten Trade”) first-in-market loyalty programme has remitted almost 45 million Rakuten Trade (RT) Points to more than 37,000 accounts in the last two years. This reflects a 31% increase in earned RT Points year on year.

The rewards ecosystem combines some of the country’s leading loyalty brands – AirAsia BIG, B Infinite by Berjaya Group and BonusLink – under one umbrella. As a result, RT Points continue to appeal to its growing client base year on year, with the conversion ratio increasing by 142% in the programme's second year ending July 31, 2019.

Rakuten Trade managing director Kaoru Arai, said, “Our robust rewards system plays an invaluable part in ensuring clients have an optimal trading experience.

“We made key changes to the rewards after our first year, in line with our efforts to continuously improve our services to better cater to the changing lifestyle preferences and in keeping with our digital-centric business model.

“As a result, our Rewards Program was recognised at a recent regional loyalty awards presentation, winning Best Partnership in a Loyalty Programme (Gold) and Best Loyalty Programme for a Financial Brand (Bronze).

“Going up against more established brands we are proud to have emerged a winner, beating out other brands across South Asia, Southeast Asia and the Australia and New Zealand region. These wins would not have been possible without the strong support of our affiliate partners who have steadfastly stood by us since day one."

RT Points are earned when clients engage with the Rakuten Trade platform. Points are automatically earned when clients conduct trading activities, referrals, share transfers as well as from marketing campaigns run by Rakuten Trade.

The points can then be converted into AirAsia BIG, B Infinite and/or BonusLink Points on an equal value conversion approach.

In addition, clients also earn extra RT Points whenever Spanish football club FC Barcelona wins a match during the UEFA and La Liga season, as a result of Rakuten Group’s three-year global sponsorship with the Club that started in 2017.  

According to Rakuten Trade, the loyalty programme was enhanced this year to complement consumers’ lifestyle preference of instant rewards. Today, clients are rewarded as they activate their digital trading journey with Rakuten Trade and within 10 days of account activation, they can earn up to 4,500 RT Points.


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