Matrade, Fusionex launch digital trade platform

  • Aims to empower companies to venture into global markets
  • Enables M’sian companies to connect with international buyers 

Matrade, Fusionex launch digital trade platformMalaysia External Trade Development Corporation (Matrade) has launched a B2B and B2C trade platform that aims to accelerate local SMEs entry onto the international trade scene.

In a statement, the government agency said the platform's aim is to reduce trade complexities, foster business interconnectivity and promote Malaysia-made products and services to buyers and partners across the globe.

Known as the Matrade Digital Trade Platform (MTDP), this initiative is in line with Matrade’s mission to empower local companies to venture into global markets, it said.

The platform acts as a centralised interactive virtual space for trade that connects the Malaysian business community with international buyers, it said.

According to Matrade, as Malaysia sets its sights on becoming a high-income and advanced nation, the agency has placed greater emphasis on digitalisation in the National Trade Blueprint, devised to enhance the nation’s trade competitiveness and overcome export challenges. 

Matrade, Fusionex launch digital trade platformMatrade’s chief executive officer (CEO) Mohd Mustafa Abdul Aziz (pic) said, “Through MTDP we are able to complement and collaborate with market players by providing digital solutions to the business community. Hence, I invite Malaysian companies to enroll on this platform and fully utilise the available features.”

Powered by Fusionex, MDTP is infused with cutting-edge AI and big data analytics to guide, measure and manage export revenue, trend analysis and sales activities of participating Malaysian companies.  

Fusionex group CEO, Ivan Teh said, “I believe this platform will be a powerful catalyst for change that helps transform Malaysia into a digitally-driven, high-income nation, propelling our country to achieve its overarching goal of becoming an economic powerhouse.

"We look forward to seeing the rise of more successful producers and exporters as a result of the Matrade Digital Trade Platform."

Matrade urged Malaysian companies to enroll into the platform and fully leverage and utilise the available features on the platform to remain relevant, digitally efficient, productive and to enhance competitiveness to reach international markets.


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