Malaysia-based Circle International makes its debut on the NSX
By Digital News Asia December 20, 2017
- Aims to tap US$61 billion, Asia Pacific digital advertising and fintech market
- 180,000,400 shares were issued and quoted at an initial market price of US$0.241 per share
CIRCLE International, a Malaysian based new media technology company with a strong base in China and Chinese speaking markets across the region has just made its debut on the National Stock Exchange of Australia (NSX).
Its principal business activities are digital media and conventional media advertising sales from Taiwan, Hong Kong and China. At present, more than 50% of the group’s revenue is derived from international sales from mobile and digital media channels.
“We are quite excited about the regional digital advertising market and given Circle International’s unique positioning within Asia’s Chinese-speaking audiences, we are well placed to capitalise on expanding advertising and e-commerce opportunities going forward.
“Our NSX listing is part of the Group’s long-term strategy to unlock sustainable value while strengthening our international profile across key markets such as China, Australia and Southeast Asia,” shared CEO Brian Tan.
“The listing provides us further impetus to grow both our Business Circle and Worldwide Excellence Award (WEA) platforms to create a circular marketplace ecosystem that offers predictive advertising, eCommerce and fintech opportunities,” added Tan.
A total of 180,000,400 shares were issued and quoted at an initial market price of AU$0.315 (US$0.241) per share.
The Circle Group’s proprietary, self-developed Business Circle mobile app has a following in China and other Chinese speaking markets. The English version of Business Circle mobile app was launched recently as part of its regional plans to penetrate into new markets including Australia.
WEA continues to also gain traction and in 2017, was expanded to key cities across the region – Beijing, Shanghai, Taiwan, Indonesia and Malaysia. In 2018, plans are in place to take the WEA brand to Australia and India.
Increasing revenue in 2018 via predictive advertising
Going forward in 2018, Circle International plans to focus on predictive advertising including expanding into artificial intelligence to accurately predict user behaviour and consumption trends.
This will further enhance the group’s capabilities to deliver precise ads and targeted messaging for advertisers via the Business Circle mobile app.
“Predictive advertising will be key to our business plans going forward. We have the technology for this and we will also look into our own payment gateway in the near future. These developments place us well on track towards becoming one of Asia’s most prominent digital players in the future,” added Tan.