Digi and Logitech to back eSports team Kuala Lumpur Hunters
By Chong Jinn Xiung June 21, 2017
- Digi becomes second brand to sponsor Kuala Lumpur Hunters’ professional eSports team
- Kuala Lumpur Hunters will go on one-month boot camp in South Korea to improve their game
PROFESSIONAL League of Legends (LoL) eSports team Kuala Lumpur Hunters (KLH) has received a shot in the arm as Malaysian telco Digi announced that it will be joining long-standing sponsor Logitech as the official partners of the team.
“Digi is a fun and youthful brand so it is only natural that we take a leading position in the local gaming scene,” said Digi’s head of activation and sponsorship Mohd Muhaymin.
“We are delighted to be partners with local gaming champions KLH and look forward to working towards our shared goal of positioning Malaysia as a powerhouse in Southeast Asian eSports.”
With Digi’s additional support, KLH will be embarking on a month-long eSports boot camp in South Korea where the team hopes to train and hone their skills alongside top LoL players who have dominated the pro scene.
Garena, the publisher of LoL and an advocate for eSports, said the boot camp experience is likely to vastly improve the players and put them in good standing to perform when the time comes to compete on the international circuit.
It’s partnerships manager for game operations Yeap Su Fern said Garena wants to see local players get on the international stage to show that it is indeed possible and accessible for Malaysian players to make it in the world arena.
“It has taken years, but the team deserves the opportunities that they have today,” said Yeap.
PC gear maker Logitech sponsored KLH in 2016 and has played an important role in KLH’s success that saw the team’s rise to be one of Southeast Asia’s top three LoL teams.
Logitech Malaysia, Philippines and Brunei country manager KP Sim said the company is proud to build up a Malaysian team like KLH by providing support that goes beyond just monetary backing.
“We are committed to continuing our support for KLH every step of the way. We believe in the team’s potential to achieve new heights and to cement their name in the international League of Legends community.”
Thing are also looking up for KLH as the return of Malaysian eSports icon and KLH team captain, Poon ‘Ozora Veki’ Kok Sing to the main roster will strengthen the current team that includes Adrian ‘Shiro’ Lee, Eric ‘Qaspiel’ Sia, Chan ‘Arr Hedge’ Roonghan and Ramsay ‘Bipolar’ Devaraj.
Working closely with DiGi and Logitech, KLH aims to grow its reach and deepen its engagement with the local gaming community in the future by way of introducing official team merchandising and official live-streamers.