Bandar Utama City Centre partners AmBank to enhance Bandar Utama’s cashless city masterplan
By Digital News Asia February 1, 2023
- Cashless payments available at various locations within Bandar Utama
- The initiative provides an alternative payment solution, enhances customer experience
In line with its township master plan to continuously drive the nation’s digital economy forward, Bandar Utama City Centre Sdn Bhd (BUCC) is working with AmBank to enhance Bandar Utama’s cashless city initiatives powered by AmBank’s suite of digital solutions through a strategic partnership.
In a joint statement, both parties said cashless and contactless payments are now enabled within Bandar Utama via BUCC’s Apos A8 Unified Payment Terminals at 1 Utama Shopping Centre as well as other locations like Centrepoint, AVANTÉ Hotel and The Club @ Bukit Utama.
It said BUCC’s Apos A8 unified payment terminal is a card terminal available at the merchant’s point of sale that accepts debit and credit card transactions, which also allows shoppers to digitally redeem and earn UPoints via Bandar Utama’s loyalty card OneCard Privileges+ at participating outlets with each purchase.
This offers customers more options when making cashless payments for a seamless shopping experience, it added.
Sulaiman Mohd Tahir (pix, left), group chief executive officer, AmBank Group said this partnership aligns with AmBank’s vision to be a key partner in fostering societal digital transformation through innovative and convenient financial solutions.
“It is timely as we forecast a higher footfall at shopping malls, particularly during the festivities period,” he added.
“The country’s retail sales growth continues to rise to a crescendo amidst economic recovery from the Covid-19 pandemic,”
“In parallel, we observe a shift in consumer behaviour, coupled with the acceleration in digital adoption in the retail sector,” Sulaiman said.
He added that this further strengthens the need for synergy between banks and the retail sector to boost customer engagement.
Meanwhile, Aaron Loo (pic, right), managing director, Retail Banking, AmBank said opting for a cashless route not only enhances shopping experience for consumers, but it also benefits merchants by providing greater flexibility, added convenience and enhanced security.
“Through the alliance of innovation between AmBank and BUCC, the Apos A8 unified payment terminal now equips businesses with digital and alternative payment solutions directly via merchant’s point of sale, enhancing customer experience,” he added.
“Furthermore, this eliminates the need for merchants such as retailers in 1 Utama Shopping Centre to have multiple terminals to accept payments, resulting in a lower operating cost,” Loo said.
He added that as digital payments continue to gain traction with consumers reducing the need for cash, we see an opportunity for AmBank to accelerate this conversion by partnering with BUCC.
“This will bring benefits to customers as digital payments to physical merchants are extremely convenient as seen with the sharp growth in usage of Apple Pay, QR Payments as well as contactless cards,” he said.
Loo noted that a recent study by VISA shows that 74% of Malaysian consumers have succeeded in going cashless in 2022 and 56% are using contactless cards and 40% mobile contactless payment.
“This further reinforces the need for AmBank to seize the moment in ramping up our digital offerings and I’m excited that BUCC will be working with us on this initiative,” he said.
Always at the forefront of innovation, 1 Utama Shopping Centre, managed by BUCC, has consistently digitalised the retail mall landscape by leveraging on technology to deliver the best shopping experience alongside market trends to its shoppers.
Teo Chiang Kok, director of 1 Utama Shopping Centre said the organisation believes in investing in a seamless retail ecosystem so that customers enjoy the ease of cashless shopping.
“Hence, we are delighted to introduce the new debit and credit card function in our Apos A8 united payment terminals together with AmBank to provide greater flexibility, added convenience and enhanced security for our customers,” he added.
“This single integrated payment platform allows 1 Utama tenants, for example, to reconcile and track credit card payments with an all-in-one report together with our existing OneCard transactions. This comprehensive holistic insight of shoppers’ payment behavior is useful for our tenants to customize their marketing approach for targeted promotions and campaigns,” Teo said.
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