- Astro currently serves 72% of total Malaysian households
- Operates over 40 digital brands across websites and apps
ASTRO Malaysia Holdings Bhd was awarded Digital Transformer in Malaysia by International Data Corporation (IDC) Asean in its inaugural Digital Transformation Awards (IDC DX Awards).
IDC’s DX Awards recognises outstanding organisations that have made critical breakthroughs in digital transformation across the Asia Pacific region.
Astro group CEO Rohana Rozhan said, “In our journey of reinvention, Astro is embracing change brought about by digital, online and mobile while staying true to our core as a consumer-focused company. Our household proposition has been strong over the past 20 years, where today we serve 72% of total Malaysian households. While we will continue to grow this base, our aspiration is to be top of mind in both the household and individual spaces across Malaysia and the region.
The company has launched and built digital consumer brands such as Astro GO and Tribe, our local and regional OTT service; Go Shop, our ecommerce platform; Gempak, top Malay entertainment portal and Awani, a leading digital news platform. Today, Astro operates over 40 digital brands across websites and apps, reaching almost seven million unique visitors per month.
Along with the digital transformation of the entire organisation, the last few years have been instrumental in learning and building our capabilities in software development, artificial intelligence (AI), data analytics, video delivery, ad technologies and e-commerce, and in so doing, improving efficiencies and cost to serve, enhancing our customer experience in omni-channel interaction and personalisation as well as delivering effective advertising solutions and reach to marketers.
We see the need to step up our pace and immersion in learning and relearning, building on our strengths and capabilities in our quest for increasing customer relevance in the New World. We are encouraged by the IDC DX award which recognises Astro’s progress in our journey to remain a focussed customer centric, digital, cloud and mobile-first, analytics driven organisation.”
"One of the most important steps in a successful digital transformation journey is to be able to visualise where the company needs to be in the near future, and how digital technologies can play a role. This require both business and technology teams working together, supported by the top leadership of the company.
“Based on IDC's assessment of digital transformation projects for the 2017 DX awards, Astro's nomination is impressive in its all-inclusive scope that examines the external and internal aspects of DX success, with the goal being towards a leader in the market segment. Not many companies take up this approach because it is quite challenging to execute and implement it," said IDC Malaysia research director Pranabesh Nath.
Astro’s digital transformation project was selected among hundred high-quality entries received from end-user organisations across different industries in Asia/Pacific.
Astro’s win in Malaysia automatically qualifies the company for the IDC DX regional awards final where all country winners will be benchmarked against one another for Asia/Pacific’s very best.
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