Author: Bernard Sia

Eating your own dog food
DNA columnist Bernard Sia with some simple tests that can help IT customers determine if that vendor is good enough.
The TPP and Malaysian IT firms
The lowering of trade barriers -- which the TPP proposes -- cuts both ways. Despite the foreign influx of labour and products, it also provides opportunity to gain further access into trade members' markets, writes Bernard Sia.
Questions from IT grads … and some answers
DNA columnist Bernard Sia, after engaging with IT graduates, shares his thoughts on, and responses to, some of the questions they asked him.
Making sense of big data
Some players focus too much on the mysticism surrounding big data while ignoring a reality that is far more dynamic and complex. Here is DNA columnist Bernard Sia’s take.
The right to brand
In the IT industry, where products are virtual and experiences amorphous, ‘branding’ can be a stretch, especially when companies insist on playing the shy, demure and modest damsel with their products, writes Bernard Sia.
Are we really partners?
IT vendors and customers alike keep singing the ‘partnership’ tune, but you’re not partners unless you have skin in the game, writes Bernard Sia.
Choke-holding performance with process controls
The trouble with governance, audit and process implementations is that organisations tend to elevate process adherence above and beyond business performance, writes Bernard Sia.
The Malaysian SME, via casual business encounters
Why are SMEs still a tough nut to crack for technopreneurs hoping to sell their IT solutions? DNA columnist Bernard Sia offers some insights.
Malaysian firms are lucky, perhaps too much so
DNA columnist Bernard Sia looks at the mountain that needs to be scaled in order for Malaysia to become a serious contender in global outsourcing.
Fixated with technology? Think ‘information’
The myopia in IT manifests itself as the lack of attention to the first word of “Information Technology,” where organizations are infected by the meme of technology first, information later, writes Bernard Sia.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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