Author: Alex Ooi
Digital marketing: More than just about the numbers
For brands, the digital realm needs to be more than just a numbers game, and success should be measured by the real impact on lives of a brand’s online community, writes Alex Ooi.
What is your digital real estate?
What if we could use the same model that we’ve been using in the physical world and extrapolate our approach for a digital world – that brands in the digital ecosystem should treat each new platform as a store?
Making marketing sense of social media
The fact that everyone is talking about social media causes a euphoric rush in the number of brand platforms that are currently trying to capture a share of the available digital real estate. However, when one digs deeper, many are still only treading the surface of what is possible.
