Survey

Week in Review: How powerful will social media be in influencing Malaysia’s GE14?
DNA collaborates with Multimedia University to gauge whether social media will influence readers when they vote in GE14 next month.
Going digital requires more than incentives: MDEC
While 80% of business leaders in Malaysia agree that every organisation needs to transform into a digital business to enable future growth, only 34% have a full strategy in place.
Holistic approach imperative to digital transformation: Red Hat
Strategy must encompass the deployment of a gamut of ideas and should not just approach it on a piecemeal basis, cautions open source software giant Red Hat Inc.
C-level, IT managers view cyber security differently: BAE Systems
There seems to be a disconnect between how C-suite and IT executives perceive the complex landscape of cyber security in Malaysia, according to a new study by BAE Systems plc.
Asian smartphone users more willing to spend via app: Google
Smartphone users across Asia have become more accustomed to the idea of purchasing products and services within apps, a trend that might become more prevalent over the next few years, according to a new study commissioned by Google Inc.
Malaysia has highest number of damaged smartphones in use: Otterbox study
75% of Malaysian smartphone usres damaged their devices almost 3 times in past 5 years 21% admitted their phones are 'badly damaged', but majority won't fix cracked screens due to high repair cost ​ SMARTPHONE users in Malaysia don’t seem like a careful bunch. A third of Malaysians are likely to have damaged their smartphone within 3 months of owning it.  
Less than a fifth of consumers planning tablet purchase: Gartner
Less than one-fifth of consumers in mature markets plan to purchase a tablet in the next 12 months, forcing strategic leaders to re-assess market opportunities in this category, as basic and utility ultra-mobile upgrade rates could fall by 10% through 2016.
Almost half of Singaporeans won’t fix their broken smartphones: OtterBox study
A new study commissioned by US mobile accessories maker OtterBox shows that a significant number of Singapore smartphone users will not spend money to repair their damaged smartphone.  And even if they did, they would only be willing to pay US$135 for the repair.
Travellers turn to the Net, so must travel merchants: Google
Traditional advertisers and travel-related businesses should develop a coherent digital strategy that would allow them to tap into a changing trend in how leisure and business travellers make choices when they travel, says search giant Google.
The business of going social
While enterprises in Malaysia generally acknowledge the power of social media as a genuine tool to boost prospects and create brand awareness amongst consumers, they do not comprehensively understand how it impacts their business, nor do they have formal methodologies to track its return-on-investment (ROI), revealed a new study by PwC.
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Digerati50 2018-2019

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