Mobile Marketing Association
Facebook’s fight against ad blockers is destined to move to the mobile space with its US$5b opportunity
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile led the growth for this segment within the digital advertising industry.
In APAC markets, 32% now shop via their mobiles compared with 21% on PCs Largest category under ‘Others’ is adult products, especially in India and Indonesia
Vserv.mobi has launched Search Intent Ads, a new advertising format that it said integrates the power of search into mobile ads.
A new study on behalf of the Festival of Media Asia that will be held at W Singapore- Sentosa Cove from March 3-5, showed that an overwhelming number of Asian marketers believe that mobile will play a major part next year.