mediaQuark
APAC advertisers to increase spend on data-driven buying in 2015
Audience- and data-driven buying is beginning to build momentum in Asia, with 65% of the ecosystem already delivering campaigns in this way, according to the latest Programmatic and Data survey from MediaQuark.
Singapore startups merge to form real-time media intelligence company
Two Singapore based startups – mediaQuark and Seed – have joined forces to form a real-time media intelligence company.