Singapore startups merge to form real-time media intelligence company
By Digital News Asia March 25, 2014
- Solutions targeted at the regional digital media and programmatic trading industry
- Claims it offers clients access to a fast-growing audience of over 200 million active users
The new company will retain the name mediaQuark, and will have three solutions targeted at the regional digital media and programmatic trading industry, it said in a statement.
mediaQuark said it offers its clients access to a fast-growing audience of over 200 million active users, a data enrichment solution that works with all the regional languages, and the world’s only media planning tool designed for programmatic media trading.
“With our shared regional focus, alongside our commitment to excellence in providing the market with winning solutions, the merger was a no-brainer,” said Tom Simpson, the chief executive officer of the new company.
“Not only will this benefit our shareholders and other stakeholders, the market too has welcomed this … . Audience buying is an important tool to drive the growth of digital and programmatic spend in South-East Asia,” he added.
Privately-funded Singapore based mediaQuark is a programmatic media intelligence company focused on providing solutions for South-East Asia, with key Asia Pacific markets also under development.
“With Tom’s [Simpson] past life as the digital head for the likes of Group M and Havas, our shareholders felt that he would make the ideal CEO for the new company,” said Mikko Kotila, who continues as chairman of the new mediaQuark.
“Once it became clear that he understands the realities of our buyers better than anyone I had met before, I knew this merger had to be done and Tom would have to run the new company,” he added.
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