Customer Engagement

Visa to equip SMBs with customer engagement services via Perx
Mobile customer engagement and loyalty platform provider Perx said it is collaborating with Visa to provide end-to-end customer engagement services to SMBs through the Visa Business Hub.
How to build great mobile apps for the long haul
Go mobile or go bust? IBM’s David Lee Heyman has five guiding principles for a robust and sustainable mobile strategy.
Customer engagement requires disruptive thinking, not just disruptive tech
In today’s world of digital touchpoints, disruptive technologies must be met by equally disruptive thinking, says a NICE Systems senior exec.
Four steps to building sustainable relationships with consumers
The powerful combination of halo data and predictive analytics enables businesses to better understand each consumer and to create new consumer intimacy and immediacy models, writes Jayajyoti Sengupta of Cognizant.
Social media overtakes traditional marketing metrics in APAC
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
The three steps you need to take to optimise your customer experience
It is critical for businesses to deliver a great experience to consumers as it has a direct impact on loyalty and advocacy, writes Daniel Cran of LogMeIn.
How digital fuelled Baba Rafi’s globalisation
Hendy Setiono built his Baba Rafi business from a single kebab stall to an international franchise, and digital is fuelling it all.  
Unlocking productivity with a digital workplace
There is a war on talent and companies with a true digital workplace will have the upper hand in attracting digitally-savvy employees, writes Subra Suppiah of Avanade Malaysia.
Customer loyalty startup Perx secures Series A
Customer loyalty startup Perx has secured Series A funding, which it said would help kick off its new enterprise vision.
Mobikon in tie-up with Philippines’ BPI Bank
Mobikon has announced a tie-up with BPI Bank in Manila to offer its customer engagement platform to restaurants.
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Digerati50 2018-2019

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