Chope targets restaurant reservations and deals in Indonesia during Ramadan
By Digital News Asia May 17, 2018
- Operating in Indonesia for two years, with over 350 partner restaurants in Jakarta and Bali
- Covers B2C and B2B markets in online table reservations and management systems
WITH the holy month Ramadan underway, Singapore-headquartered foodtech firm Chope is looking to help Indonesians more easily find a table for iftar celebrations at their favourite restaurants.
Ramadan -- when Muslims refrain from eating and drinking from dawn until dusk -- is one of the busiest months of the year for restaurant operators in the archipelago.
A recent study showed that during the holy month, consumer spending on food and beverages soars by 30%. More Indonesians choose to dine out for iftar celebrations (known locally as “buka puasa”) when people break their fast after sunset with friends, family, and colleagues. Consequently, finding a table for dinner time during the period of Ramadan can be challenging.
Chope, one of Asia’s largest dining discovery, deals and reservations platforms, offers diners hassle-free, instant table reservations at over 350 restaurants in Jakarta and Bali.
The company has partnered up with restaurant operators such as Union Group and Ismaya, along with restaurants at Hotel Kempinski, Ritz Carlton, Mamasan, El Kabron, and more. Once a diner books at any of the partner restaurant via Chope, they will instantly be granted a confirmed reservation. This will then come in handy for diners dealing with the inevitable Ramadan rush.
In May, the company is also offering a series of Ramadan-related deals and rewards for its users. During the fasting month, Chope even has giveaways for users who post an Insta Story about iftar while tagging the company’s Instagram handle @ChopeID (details on Chope’s Instagram account).
Chope is expecting to see a significant boost in bookings during this busy period. According to general manager for Chope Indonesia Karthik Shetty (pic, right), to encourage restaurant reservations, a loyalty programme is also being introduced.
“For every successful booking made, Chope diners also collect loyalty points called Chope-Dollars. These can be redeemed for dining vouchers at Chope restaurant partners not just in Indonesia, but also in any of the other cities in Asia where Chope is present including Singapore, Hong Kong and Bangkok -- cities that our users love to travel to frequently.”
He adds, “What’s also really cool about our loyalty programme is that diners can use their Chope-Dollars to redeem for our partner rewards, such as KrisFlyer miles of Singapore Airlines."
While the company rewards diners for every reservation they make, it also offers technology solutions for restaurants to improve efficiency in managing their tables and increasing revenue through a host of products.
This includes ChopeBook, a table management system; ChopeCloud, a lightweight, but strong table reservations alerting platform; ChopeQueues, a queue management system for high volume restaurants; and ChopeVoice, an intelligent phone answering service for busy restaurants.
With its complete B2C and B2B offerings, Chope has been seeing exponential growth in Indonesia since its first entry in 2016, more than doubling its business just in 2017.
According to Chope, the Indonesian market will be a primary focus market in 2018. "There's going to be a massive focus on Indonesia for us at Chope. A significant portion of Chope’s recently secured SG$18 million (US$13.5 million) funding will be dedicated to further building our team, increasing awareness about Chope in Indonesia amongst the public, and helping our restaurant partners grow in the process," said Shetty.
Echoing his sentiments, regional general manager Kunal Narang said, "Indonesia continues to be a fast-growing, promising market for us, and we are excited to serve the Indonesian users and restaurant partners alike in a meaningful way.”
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