Supermodel Amber Chia launches celebrity fashion site on Easy.my
By Digital News Asia December 4, 2013
- Site features celebrities’ recommended clothes, accessories, gadgets and more
- Exabytes says its Easy.my platform now has more than 10,000 merchants on board
WEBHOSTING provider Exabytes Network Sdn Bhd announced that Malaysian supermodel Amber Chia has officially launched an online marketplace featuring celebrity fashion, Stars.my.
Stars.my, powered by Exabytes’ e-commerce platform Easy.my, features celebrities’ recommended clothes, accessories, gadgets and more, Exabytes said in a statement.
“Stars.my is an online platform where local and international celebrities put their loved and secondhand authentic fashion items on sale,” said Chia (pic above, left), also the cofounder of Stars.my.
“This celebrities’ boutique will also feature exclusive brand-new items that celebrities have in mind to recommend and share with their fans; and every item sold through Stars.my will come with a card printed with the celebrity’s digital autograph and ‘thank you’ note,” she added.
Chia said that the site has signed on a few local celebrities to participate, and plans to feature items from international celebrities as well, but did not give further details.
“In addition, Stars.my serves as a bridge to build a closer relationship between celebrities and their fans and followers,” she added.
10,000 merchants on board Easy.my
Chia said she opted for Easy.my because it allows merchants to set up an online marketplace with secure payment gateways and an interactive web interface within a very short period.
Exabytes chief executive officer Chan Kee Siak (pic above, right) claimed that Easy.my now has more than 10,000 online merchants on board.
“Over the last nine months, Easy.my has doubled its growth in transaction value … and also released its Easy.my Corner monthly leisure magazine that features new hot items in the local e-commerce market especially in the areas of fashion, restaurants, home, travels and leisure, and more,” he said.
The magazine is currently circulated in the northern Malaysian state of Penang, with the company planning to expand circulation to the Klang Valley next year.
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