Singapore companies in pact to take on Asean mobile games market
By Digital News Asia December 3, 2013
- IAHGames to exclusively distribute Daylight Studios’ two new mobile CRPGs around the region
- Available first for Singapore and Malaysia; followed by Indonesia, Thailand, Vietnam and Philippines
SINGAPORE’S IAHGames Pte Ltd is teaming up with fellow homegrown mobile game developer Daylight Studios to introduce two new smartphone games in Singapore and other key South-East Asian markets.
Under the partnership, IAHGames – a publisher, operator and distributor of interactive entertainment – will exclusively distribute the mobile role-playing games Conquest Age (pic above) and Spirit Horizon in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
Gamers can download the two free-to-play mobile social games on Google Play and Apple’s AppStore, the two said in a joint statement.
Conquest Age for iOS devices is a skill-based and fully animated computer role playing game (CRPG) for mid- to hard-core gamers; while Spirit Horizon is a fantasy puzzle adventure game catering for all age groups and is available for both iOS and Android devices, the companies said.
“This is the first time we are launching made-in-Singapore mobile game titles,” said IAHGames director of games management, Jonathon Sze.
“With our extensive network of 37 million gamers in South-East Asia, we are well-poised to bring locally-created games successfully to regional markets.”
Daylight Studios’ team of 20 took about 14 months to develop the two games, according its cofounder and chief executive officer Don Sim.
They would be made available starting with Singapore and Malaysia, using “IAHGames’ vast and proven infrastructure and network,” he added.
Leveraging on this network, IAHGames claimed it recently helped US-based game developer the Nasdaq-listed Take-Two Interactive Software achieve record sales of US$30 million for Grand Theft Auto V and NBA 2K14 around the region.
Bullish mobile game market
Mobile games are growing much faster as players opt for convenience and popularity, IAHGames said, adding that it would continue to distribute PC and online games while adding more mobile games to its portfolio.
“With the dramatic growth in mobile devices (smartphones and tablets), we see great potential in mobile games,” Sze said, citing a Gartner report in October which estimated that the worldwide videogame market, which includes console hardware and software, online, mobile and PC games, is forecast to reach US$93 billion in 2013 and US$111 billion by 2015.
“Mobile games are the fastest-growing segment, with revenue set to nearly double between 2013 and 2015 from US$13.2 billion to US$22 billion. In view of this bullish outlook for mobile games, we are optimistic of positive returns from our partnership with Daylight Studios – which will open up for us new revenue streams in mobile entertainment,” he added.
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