Rocket Internet’s Easy Taxi receives US$15mil in new funding
By Digital News Asia June 25, 2013
- Brazilian startup gets new round of funding just after rolling out in Malaysia
- New funds to be used to develop new channels and support international expansion
ROCKET Internet’s Easy Taxi, the Brazilian mobile taxi app company which last month rolled out its service in Malaysia, said it has secured another round of funding worth US$15 million from its original backer Latin America Internet Holding.
This represents one of the largest Internet investments in the region in the past few months and comes on the back of months of steady growth and international expansion, Easy Taxi said in a statement.
Easy Taxi operates in Peru, Chile, Argentina, Brazil, Mexico, Colombia, Venezuela and South Korea, as well as Malaysia where it has to compete against two other startups, MyTeksi and TaxiMonger, as well as the Sunlight cab company which has developed its own app.
“When we started the company in 2011, we had only one goal: To connect taxi drivers and passengers the smoothest, easiest and safest way possible,” said Dennis Wang (pic, right), head of international expansion at Easy Taxi.
He claimed the company has more than 30,000 taxi drivers in its network and nearly one million downloads, and is present in 30 cities in nine countries.
“With the recent round of funding, we want to reinforce our position as market leader and continue our global expansion,” he said.
According to Wang, the new funds will be invested in adding new functionality and features to Easy Taxi’s applications, develop new channels, support the company’s international expansion and enhance customer service.
Easy Taxi’s recent success is not only due to its smoothly running system and ability to serve a big number of customers across several countries at the same time, but also to its innovative strategies.
The Easy Taxi app is available on iOS, Android and the new BlackBerry devices.
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