Radica Software rolls out subscription-based pricing for its ECAD software
By Digital News Asia February 12, 2015
- Small Malaysian outfit has some of the world’s biggest names as customers
- No restriction, free software upgrades, and can cancel with no penalty
IPOH-based Radica Software, which develops electrical computer-aided design (ECAD) software, has announced a new pricing model that offers monthly and annual subscriptions of the Enterprise Edition of its Electra solution.
The monthly subscription of Electra costs US$59 (paid annually) and US$69 (paid monthly) respectively.
Subscribers have access to Electra Enterprise Edition with no restriction, free software upgrades, and may cancel a subscription at any time with no penalty incurred, the company said in a statement.
This move is set to cater to users’ need for a low-cost of entry, yet full-featured and high quality ECAD software, Radica Software said.
Companies can benefit from subscription pricing with the ability to scale up to more licences when they get a large project, or ramp down to fewer licences at any time, without having to pay thousands of dollars for perpetual licensing just to use the software, the company added.
“The world has changed and subscription-based models are springing up because that’s what many customers want and can afford to pay,” said Radica Software founder and chief executive officer Thomas Yip.
“We want customers to be most comfortable with the flexibility that we offer through the subscription model, to allow them to cancel at any time with no hidden fees. All in all, companies can do more with less when they become our subscribers,” he added.
Already used by customers in 42 countries, Electra runs on Microsoft Visio and helps users easily create and manage electrical, hydraulic and pneumatic drawings.
The small Malaysian company, from one of the country’s smaller cities, counts some of the world’s biggest companies as clients, as well as many smaller ones.
“Pricing is always the foremost reason,” said Nelson Rafael, owner of Gryphon Automation based in Ontario, Canada.
“As with most of small companies, we are trying to do more with less. The subscription pricing from Radica Software works well for us as we do not need Electra every day, and there will be months that we will not be using it. We can then re-subscribe to Electra when we will have another project to work on in the future,” he added.
Electra reduces an engineers’ workload and improves their efficiency so they can focus on safety and good design rather than drafting.
The perpetual licence of Electra E7 retails for US$998 for the Standard Edition with basic functionalities, US$1,298 for Professional Edition with full electrical functionalities, and it’s US$1,898 for the Enterprise Edition which contains electrical, pneumatic and hydraulic editing capabilities.
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