Centralisation to improve product sourcing, logistics and reporting
On track to complete deployment in all six markets by January 2015
UNDER-pressure e-commerce company Ensogo Ltd, formerly iBuy Group Ltd, said it has deployed a fully integrated business process management solution to drive operational efficiencies across its business.
The proprietary technology, developed inhouse, is designed to deliver significant performance enhancements and superior customer service, by consolidating procurement, logistics and operations across all its markets.
The Singapore-headquartered company also has operations in Hong Kong, Malaysia, the Philippines, Indonesia and Thailand.
Last month, the Australian Securities Exchange-listed company had to start taking stern cost-cutting measures to cut monthly operating expenses (opex) by A$250,000 (US$215,880). Sources told Digital News Asia (DNA) that it has also begun retrenching staff in Singapore earlier this week.
Ensogo’s new proprietary platform, combining a technology stack with Ruby on Rails and a fully ‘API-fied’ services-based architecture, delivers significant reductions in time-to-market from what was previously weeks and months, to mere days, it said in a statement.
The company, which previously operated as six separate businesses units each with its own individual systems and processes, will see tremendous immediate and long-term gains from migration to the new platform, Ensogo said.
Consolidating its operations under the Ensogo brand and platform will provide greater transparency and control over the company’s business processes, resulting in improved overall efficiency and performance, it added.
“We are continually striving to drive efficiency and performance across the business, whilst committed to delivering the best possible care to our customers,” said chief executive officer Krzysztof Marszalek.
“Our proprietary solution not only provides customers with a vastly improved shopping experience, but generates significant performance enhancements and efficiencies throughout the business.
“Moving to a single technology platform and uniting under the Ensogo brand is an important milestone, allowing us to achieve massive improvements in both our cost structure and revenue growth,” he added.
The new platform provides:
Real-time reporting on over 1,000 KPIs (key performance indicators) across six markets;
The ability to efficiently cross-sell products between markets to increase sales volumes for Ensogo suppliers;
The ability to source products in one market whilst simultaneously uploading to all countries instantly;
Full integration with the systems of the company’s logistics partners, effectively driving down delivery times; and
Significant reduction in manual, labour-intensive and error-prone processes through automation.
Ensogo said it is currently on track to complete the deployment of its integrated business and customer management solution in all six markets by January 2015.
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