Clozette’s ‘Pink is Power’ campaign to support Breast Cancer Awareness Month
By Digital News Asia October 2, 2014
- Aims to educate its community about early detection and warning signs
- Supported by top fashion and beauty bloggers in the region
FASHION social network and shopping portal Clozette has launched its Pink is Power campaign in support of Breast Cancer Awareness Month in October.
The initiative aims to empower Clozette’s community with an awareness drive to educate and spread the word about the disease close to heart, the Singapore-headquartered startup said in a statement, adding that it has in its network more than 300,000 women from ages 18-35.
“Breast cancer is the most diagnosed cancer in women,” said founder and chief executive Roger Yuen.
“As a social network that caters to women in the region, we felt that it’s important to support Breast Cancer Awareness Month and play our part in spreading awareness … and educating our community about early detection and warning signs,” he added.
The Pink is Power campaign, with its tagline ‘Stylish. Savvy. Connected. Aware,’ launched on Oct 1 across Clozette’s digital platforms, with activities for Clozette users (or Clozetters).
It is supported in part by Clozette’s Ambassadors, consisting of fashion and beauty bloggers in the region who are featured on the Pink is Power homepage alongside fast facts about breast cancer and its early warning signs.
“We hope that through this initiative, our community is made better aware of the gravity of this disease and play their role in empowering themselves and their friends in our fight against breast cancer,” said Yuen.
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