Oppo ranked No.1 in Asian smartphone market for 3Q17
By Digital News Asia January 11, 2018
- Had 15% market share in terms of total shipments in the Asian region in 3Q17
- In 3Q17 was the No. 4 smartphone brand globally by market share
A RECENT market monitoring report by global industry analysis firm, Counterpoint has illustrated the No.1 status of Oppo in the Asian market.
Taking up 15% of the market share in terms of total shipments in the Asian region, Oppo has topped other smartphone brands in the third quarter of 2017 with its core product range that carries the latest technology in its front and rear cameras, as well as its marketing strategies.
In 2017, Oppo became the first in the market to upgrade its selfie technology to include AI Beauty Recognition technology. Marketing strategy which focused on product innovation helped Oppo take the lead in Asia.
Oppo also worked with local artists and KOLs to bring the brand to the attention of users in different markets, helped it maintain its position as the No. 4 smartphone brand globally by market share in the same Counterpoint report.
Oppo has been focusing on quality camera phones and making sure to deliver the best experience to users. Oppo Malaysia introduced the Oppo F5 series on Nov 2, 2017 which consisted of the Oppo F5, F5 Youth and F5 6GB to accommodate different consumer needs. The Oppo F5 saw success during its pre-order stage by accumulating four times more sales than the F1s.
On top of the sales success, the series became a hot topic after its release. According to Google Malaysia’s report on Dec 13, 2017 (https://trends.google.com/trends/yis/2017/MY/), the keyword ‘Oppo F5’ was the ‘No.1 Google’s Top Searched Android phone of 2017’ in Malaysia.