Lazada’s 11.11 Sale to offer lowest-priced exclusive brand deals and 11x money back guarantee
By Digital News Asia November 2, 2020
- Discounts of up to 90% on around 70 million items
- 50k shoppers can expect next-day deliveries; Crazy Flash Sale as low as RM0.11
It’s that time of the year again. The Lazada 11.11 Biggest Day One Sale is upon us, and as usual, there is much to expect from the annual mega e-commerce event. This year, Lazada is promising to bring some of the lowest price guaranteed deals of the season for Malaysians, with discounts of up to 90% on around 70 million items. That’s not a typo!
What more, they’re confident enough to back that claim with the implementation of an 11 times (11x) money back guarantee. That is, if you’re able to find lower prices on qualifying products tagged with “11.11” or “Chup Dulu” on other platforms, Lazada will be honoring an 11 times money back guarantee (terms and conditions apply, of course).
“Following LazMall’s upgrade in September, we are excited that hundreds of international and local brands have chosen Lazada as their exclusive e-commerce partner this 11.11, offering amazing discounts across a variety of categories and products to satisfy a wide spectrum of our consumers’ wants and desires,” says Lazada Malaysia chief executive officer, Leo Chow.
“This signifies a growing trust in our platform, and we are excited that we can bring some of the lowest price deals, ‘guaranteed’ this year, backed by our 11 times money back guarantee. This year, especially during this challenging period, we want to ensure that we help our shoppers maximise their ringgit and get the best value for their money.”
Consumers can expect to receive their LazMall deliveries in a timelier manner through Lazada’s Guaranteed 24-hour delivery service. In addition, 50,000 shoppers can also expect next-day deliveries on their purchases.
This is a promise made possible through the platform’s data-driven logistics ecosystem backed by Alibaba, which is claimed to have enabled 50% more efficiency in average delivery time in the Klang Valley area.
Goodies to expect
During the 11.11 sale, LazMall will feature exclusive branded deals and discounts of up to 90% from Lazada’s brand partners, including products such as the Oppo A92 smartphone (8+128GB version), Lancôme Advanced Genifique Youth Activating Serum 7ml trial kit, Dyson V8 Fluffy+, Samsung Galaxy Note 10+ and Tefal Steam Iron Comfort Glide, to name a few.
More than 40,000 items will be up for grabs through LazMall Favourites. Notably, the Jabra Elite Wireless Earphone, Fitbit Charge 3, Rockstar Accoustic Guitar and several more will be available for a mere RM0.11 during the ‘Crazy Flash Sale’.
There will also be more surprise deals (with free shipping!) on Lazada’s Super Show and ‘Chief Discount Officer’ Show from brands that include L’Oreal Paris, Garnier, Carlo Rino, Family Guard, Photobook, Samsung and Nissan.
For tech enthusiasts, 50% discount Tech Deals include the Huawei Mate 30 8GB+128GB ROM smartphone, the Edifier X3 True Wireless Stereo Earphone, SUUNTO 9 Baro Copper and the ASUS 23 Eye Care Gaming Monitor, among others.
To top it off, 11.11’s Lazat offers will include 60% discounts from various food brands. Consumers can, for instance, get a Baskin Robbins Single Junior Scoop for RM2.50, purchase two bowls of Ramen from Ippudo at only RM39.00, or opt for a Double Beefacon meal with free Cheeseburger from Burger King at RM11.11.
[RM1 = US$0.24]
Buyers get to enjoy free shipping with a minimum spend of RM11, too.
Orbiting the Lazada 11.11 sale are, of course, the various Shoppertainment programs and games. The highlights of this year’s annual shopping festival will include the Lazada 11.11 Super Show, which returns on 10 November 2020 from 9pm to 12am.
The show will be livestreamed from Axiata Arena on the Lazada app, TV3 and the YouTube channels of both brands. This year, the Super Show will feature a line-up of performances from Yuna, Harith Zaman, Douglas Lim as well as appearances from Lazada’s brand ambassadors: Ayda Jebat, Ismail Izzani, Sean Lee and Joey Leong.
The roster of brands joining the show and featuring exclusive Super deals include L’Oreal Paris, Garnier, Carlo Rino, Family Guard, Photobook, Samsung and Nissan.
Lazada’s Chief Discount Officer (CDO) show, featuring Ain Edruce, will also be making a return. It will be streamed on the Lazada App, Lazada Youtube, TV3, TV3 Facebook Live and TV9 from 6pm to 8pm on 11 November.
There are a range of other giveaways and goodies. For starters, the Lazada Heartbeat Wallet Contest will feature exclusive giveaways and prizes from Mastercard, Ippudo, InterContinental Hotel Kuala Lumpur and other partners worth RM650,000 when you top up and shop with your Lazada Wallet from 1 November to 31 December 2020.
Shoppers stand a chance to win an all- new Nissan Almera by just topping up their Lazada Wallet between 1st to 10th November and purchasing anything on Lazada between 12am-2am on 11.11. All consumers need to do is then stay tuned for the winner announcement during the CDO show on 11 November on LazLive.
Consumers can also receive up to RM30 instant cashback when they top up their Lazada wallet from 6 Nov to 10 Nov. On top of that, those that spend a minimum of R499 with Lazada Wallet from more than 1,000 participating brands and sellers get to enjoy Laz Treats with 11% off.
LazCoins can be used to win freebies and redeem more than 111 million vouchers, and consumers stand a chance to win an Evovacs DEEBOT OZMO 950 Robot Vacuum cleaner exclusively through LazCoins. Consumers can also opt for the Coins Race to win items such as the Oppo A92 smartphone, PerySmith Air Dryer, Sennheiser Sports Headset, Tefal Steam Iron and more.
Lastly, consumers get to redeem rewards from LazGames during the sale. Playing “Happy Bounce”, for instance, opens 25,000 vouchers up for grabs from brands like L’Oriel and Garnier.
"More than just products at remarkable discounts, we are also creating the ultimate shopping festival through our innovative Shoppertainment features, which is aimed to entertain and reward shoppers and at the same time, empower sellers as we countdown to the biggest sale of the year,” Leo adds.
Hold on. There’s more! For this 11.11 sale, Lazada has embarked on a CSR initiative with one of their brand partners, Colgate-Palmolive, to send support to those in need via The Lost Food Project.
The collaboration aims to reach out to 10,000 Malaysians through the sale of a #ColgateSendASmile Bundle that can be purchased for RM15 during the 11.11 Flash Sale on Lazada. Each bundle consists of a Colgate toothpaste and toothbrush to help ensure healthy smiles.
Upon payment, consumers will receive a special thank you note from Colgate, along with a Lazada voucher that can be used for their next purchase on the platform.
To find out more about Lazada's 11.11 Biggest One Day Sale, visit here.