Sime Darby claims 1,500 downloads of its iPhone app
By Digital News Asia January 4, 2013
- More than 1,500 downloads since launch in August, 2012
- Online marketing to be major focus of the hospital moving forward
THE Sime Darby Healthcare (SDH) iPhone application recorded more than 1,500 downloads and managed to schedule over 90 patient-doctor appointments since it was first launch in August 2012.
The smartphone app allows users to find and make appointments with doctors, the Sime Darby Healthcare Group said in a statement.
Developed by Medeguide Holdings Limited, the app profiles over 180 doctors from Sime Darby Medical Centers, displaying key information of the doctors such as their specialities, the conditions they treat, and the procedures they perform, along with a Google Map of the hospital.
Users can request appointments with their selected doctors by submitting a short online form or calling the hotline number directly from the app. The free app is available for download via the iTunes store.
The impetus to develop the iPhone app was based on data that showed finding a doctor is one of the primary reasons people visit hospital websites, and that more people were accessing their website through mobile phones, the healthcare company said.
Sime Darby Healthcare Group business development director Edgar Toral said that online marketing will be a major focus of the hospital moving forward.
“Our business relies on creating quick and easy access to our doctors and that’s exactly what this app does – it creates easier access,” he said.