Mobile Internet: It’s about adult videos too, apparently
By Digital News Asia July 1, 2015
- Each smartphone user of adult content to watch 348 videos this year
- Adult video content usage and revenue to exceed expectations
MORE than 136 billion adult videos will be watched in 2015 alone, with this set to grow to 193 billion by 2020, according to new data from Juniper Research.
On a global scale, each smartphone user of adult content is expected to watch an average of 348 videos this year, the research firm said in a statement.
Overall, mobile video views are forecast to grow by almost 55% by 2020. While there will be a marked increase in usage levels in developing markets, net growth will be greatest in the United States, with other mature markets such as Western Europe seeing a more modest increase.
In developing regions, service uptake will be rapid, driven by increasing availability of 4G and WiFi, as well as increases in smartphone and tablet ownership, Juniper Research said.
Videochat to dominate
Juniper’s latest research, Digital Adult Content: Market Trends, Forecasts & Revenue Opportunities 2015-2020, found revenue growth to be steady rather than spectacular over the next five years, but specific niches such as videochat and webcam offerings will outperform the overall sector.
The research observed that such services were being monetised on a subscription rather than pay-per-view basis.
It cited that a significant proportion of users preferred to revisit the same hostess as a rationale underpinning this trend.
Free content limits revenue growth
Meanwhile, the research noted that in both developed and developing markets, the number of customers taking out ‘solus’ or lone mobile subscriptions would increase.
However, it cautioned that subscription revenues would begin to decline by 2020 due to the continued prevalence and accessibility of free content.
Other key findings:
- Adult SMS will continue see a severe decline in revenues, with the majority of usage occurring in the Indian subcontinent.
- Content delivered as augmented reality will see growth across the period, although usage will remain the preserve of a niche user base.
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