iProperty unveils mobile 3D ‘virtual’ showroom
By Digital News Asia August 17, 2015
- Special VR goggles with mobile phone gives anytime, anywhere walkthroughs
- Mah Sing Group first to get onboard, for its D’sara Sentral and M City projects
KUALA Lumpur-based iProperty.com Malaysia introduced what it claimed was the industry’s first virtual 3D property showroom – essentially VR goggles with a mobile phone running an app.
‘iProperty Goggles’ provides property buyers and investors with an immersive experience while offering developers a new platform to showcase their latest property developments, the company said in a statement.
“We are very excited to launch this innovative product that will change the way property showrooms are showcased, with nothing more than a smartphone and specially-created virtual reality goggles,” said iProperty Group managing director and chief executive officer Georg Chmiel.
“It’s the most interactive way for property developers to showcase their latest developments,” he added.
The iProperty Goggles provides a virtual reality experience through specially created goggles worn by prospective buyers. When worn, the device – equipped with a mobile phone – will display visuals replicating the showroom, enabling consumers to virtually walk through the showroom.
Chmiel said the iProperty Goggles app was created by the team internally and is only available for download by developers that purchase the product.
The portable device also makes it easier for developers to showcase their developments to prospective international and local property buyers and investors anytime, anywhere, he added.
“Besides painting a visually-rich world to woo investors and property buyers, developers can walk these prospective buyers and investors through the show-house via 3D floor plans, produce 3D flythrough videos, or virtual room-to-room site visits,” said Chmiel.
Meanwhile, Mah Sing Group chief operating officer, Sales & Marketing (High End), Teh Heng Chong said his company was the first developer in Malaysia to make use of iProperty Goggles.
“It is exciting that we can now help our customers visualise our projects better, and enhance their experience in exploring our innovative features and designs,” he said.
“… our properties will now be visually ‘mobile’ – we believe this will also reach out to more people, especially the younger crowd of consumers who are always interested in new and innovative marketing gadgets and platforms,” Teh added.
Two of Mah Sing’s projects, D’sara Sentral at Sungai Buloh and M City at Jalan Ampang, were the first two projects to feature the use of the iProperty Goggles at the recent Home & Property Investment Fair in Kuala Lumpur.
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