YouTube and Nestle launch Ramadan channel

  • Special page comes with eight new channels sponsored by Nestle
  • Content from Animonsta Studios, Astro, Homegrown Productions, Trymasak and Suria Records
YouTube and Nestle launch Ramadan channel

[Story was amended after YouTube corrected some details]

YOUTUBE is partnering with Malaysian content creators to launch a Ramadan Channel this year, its first such move.

Presented and sponsored by Nestle, the channel is a destination for Malaysians to enjoy their favourite seasonal content and discover new videos, YouTube said in a statement.
 
Local content creators and providers such as Animonsta Studios, Astro, Homegrown Productions, Trymasak and Suria Records have made available their local content during the fasting month of Ramadan and during the Eid season, at
youtube.com.my/ramadanraya.
 
The five participating partners will contribute content through eight YouTube channels ranging from entertainment to cooking, animation, music and drama, with a total of 280 unique videos that altogether make up over 130 hours of content for Malaysians.
 
"Millions of Malaysians come to YouTube via multiple screens every month to access news, information and entertainment,” said Google Malaysia country manager Sajith Sivanandan.
 
“It’s great that this year for the first time we’re working with a partner like Nestle to curate a special channel for Ramadan and Raya (Eid) so that Malaysians can more easily access the relevant seasonal content they can enjoy with family and friends," he added.
 
YouTube Malaysia was launched over a year ago in March 2012, followed by the YouTube Partner Programme last December to help Malaysian creators monetise their content.
 
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