Paul Tan’s team launches Driven+ digital magazine app
By Digital News Asia April 18, 2013
- Designed specifically for tablets; available now for iOS and Android platforms for free
- First issue features over 60 pages of exclusive content, including news, reviews and features
DRIVEN Communications Sdn Bhd has launched the Driven+ Magazine App (Driven+), an all-new, monthly digital car magazine featuring automotive news, reviews and features.
The magazine is designed specifically for tablets and is now available for both the iOS and Android platforms for free, the company said in a statement.
The monthly digital magazine has been optimized for the iOS retina display, which means readers get to enjoy high-resolution images combined with outstanding In-App media performance across the available tablet platforms, the company said.
Driven Communications publishes Paultan.org, Malaysia’s leading online automotive news site, as well as the consumer tech portal TechAttack.my and the Oh Bulan! entertainment site.
“Driven+ is a new direction for us and a truly unique motoring magazine,” said Driven+ managing editor Paul Tan.
“Our roots in online content publishing have given us the opportunity to look at new mediums to reach our readers. With the advent of smart tablets, readers can experience and engage with magazines as never before.
“Driven+ maximizes readers’ experience with a dynamic design, coupled with premium content,” he claimed.
The first issue features over 60 pages of exclusive content, including news, reviews of premium cars and automotive features, both international and local. The magazine also includes features on high-end timepieces and electronic gadgets.
Driven Communications is aiming to have smartphone versions for the same two platforms by mid-year.
Driven+ is highly interactive – readers can complete a string of actions on the page, such as scrolling through text content and browsing the high-quality images on a single page, with just a tap of the finger.
Designed to be read anytime and anywhere, readers do not need an active Internet connection to browse the magazine’s content as all the interactive In-App media, including videos, are downloaded to their tablets in a single package.
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