goSwiff goes all the way to Georgia and Turkey
By Digital News Asia November 23, 2015
- Vera currently serves 150K+ businesses across Turkey, other countries
- TBC to launch new m-payment service for Georgian merchants end-Nov
SINGAPORE-headquartered mobile payment and marketing specialist goSwiff has announced separate deals with banks in Turkey and Georgia.
First, the fintech startup said it was entering into a global partnership with Istanbul-based Vera, which provides new-generation cash registers with integrated electronic funds transfer at the point of sale.
The two companies will jointly market, distribute, re-sell, service, support, and import solutions in Turkey and a number of emerging markets in Eurasia, the Middle East and Africa, goSwiff said in a statement.
With this, goSwiff’s mobile payment solution will enable new merchant categories in Turkey and abroad to easily and more effectively access card transactions.
The solution is ideal for service providers such as taxi companies, delivery services and mid/ small-scale merchants, the two companies said.
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“We have implemented mobile payment solutions for banks and MNOs (mobile network operators) across the globe and boosted electronic payments in the emerging markets with great results,” claimed goSwiff chief operating officer Stefano Diemmi (pic).
“Merchants have expanded their business by being able to accept card payments; banks have made more revenue by providing new services; and governments have appreciated the increased visibility in the economy.
“Together with Vera, we intend to introduce this offer in markets across Eurasia, the Middle East and Africa, and are confident of delivering a similar, positive, impact,” he added.
goSwiff will provide its expertise in mobile payment solutions, including mPOS (mobile point of sale) and value-added services – with merchant reward programmes to encourage transaction volumes and consumer loyalty tools – that allow merchants to better engage with their customers.
Vera will provide access to its wide network across all industries, in Turkey and a number of emerging markets. Vera said it currently serves more than 150,000 businesses across Turkey and other countries.
“The affordable GoSwiff mPOS terminals combined with Vera’s new-generation cash registers will reach all segments of the market, from taxi drivers to large logistics and distribution companies, along with restaurant/ fast food delivery businesses,” said Vera board member Ferit Sagiroglu.
“We are confident this will lead to wider adoption of card payments and, by extension, help drive increased revenue for Turkish banks,” he added.
Meanwhile goSwiff and TBC Bank, a leading Georgian universal bank, have also announced the launch of a new mobile payment service for Georgian merchants, which is expected to commence by the end of November.
This new mPOS service is specifically created for merchants who do not have access to the relevant infrastructure, or sufficient revenue, to use traditional POS services, goSwiff said.
This not only allows a greater number of merchants to accept digital payments, but also improves the shopping experience for consumers, it claimed.
“GoSwiff’s white label solution was perfectly aligned with what we were looking for in an ideal mPOS solution, and the breadth of its value-added services was a big bonus,” said Vazha Beriashvili, deputy retail banking director at TBC Bank.
The new mobile payment service is based on GoSwiff’s payment acceptance platform, which is designed to suit the needs of a range of clients, from one-man outlets to large companies.
goSwiff claimed that the platform has all the elements TBC Bank requires, including reliable near field communication (NFC) card readers, easy to use mobile application, merchant reward programmes to encourage transactions, consumer loyalty tools to better engage with customers, and the latest addition on the platform – product catalogues.
The new service being introduced by TBC Bank will have the capability to read and accept a full suite of credit cards, from Visa (including payWave) and MasterCard (including PayPass), to Maestro and local Georgian cards.
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