Trend Micro launches global partner programme

• Enables partners to quickly capitalise on business opportunities, it claims
• Education programme simplified, aligns with latest industry standards

TREND Micro Inc has announced the launch of its global partner programme, which it said was designed enhance the productivity and profitability of its more than 50,000 channel partners by enabling them to more quickly and fully capitalise on the growing market for its security solutions.
 
The globally aligned programme combines the best elements from its regional and North American partner programmes, Trend Micro said in a statement. The rollout of the programme will be completed in the first quarter of 2015.
 
“After a comprehensive evaluation of our programmes, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive programme that can help our partners drive sales like never before,” said Goh Chee Hoh (pic), managing director for Malaysia, Singapore and Indonesia at Trend Micro.
 
“We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions. Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability,” he added.
 
Trend Micro said its portfolio of security solutions complement a wide range of related solutions including virtualisation and cloud, converged infrastructure, and security management, which are already commonly sold by Trend Micro channel partners.
 
By bundling Trend Micro solutions with products and services from key strategic alliance partners such as AWS, HP, IBM, Microsoft and VMware, channel partners can increase their value to customers, while increasing sales and profitability.
 
“Our customers rely on us to deliver high-quality, effective solutions that help address their important security challenges, and Trend Micro does an excellent job of delivering these capabilities,” said Kenny Lim, director at Integrated Global Solutions Sdn Bhd.
 
“The new partner programme complements its proven solutions by making it faster to enable our sales team, easier to identify business leads, and financially more attractive to work with Trend Micro,” he said.
 
Trend Micro said its education programme has been simplified, aligns with the latest industry standards, and provides two levels of training and certification.
 
To further equip its channel partners, Trend Micro is providing a comprehensive set of sales and marketing tools through a refreshed Trend Micro Partner Portal.
 
In addition, it is developing a new partner portal that will provide improved deal registration, content syndication and social media network access, as well as quicker access to support, and other enhancements.
 
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