Springlab adds Violin Memory to storage portfolio

By Digital News Asia May 8, 2014

SpringLab now exclusive distributor in Malaysia for Violin Memory solutions
Significantly increases Violin’s reach and channel partner network in the market

Springlab adds Violin Memory to storage portfolio SPRINGLAB Distribution has announced the addition of Violin Memory solutions to its storage portfolio, becoming Violin’s exclusive distributor in Malaysia, bringing significantly expanded reach, and efficiency to the storage solutions provider’s channel program.

The partnership is intended to equip solution providers in the region with best-of-breed flash-based storage solutions to meet the new challenges presented by massive sprawling data growth for their enterprise customers.

“Collaborating with Springlab Distribution effectively opens an enormous channel opportunity for Violin Memory,” said Maurice Tsui (pic), regional vice president, Greater China, India & Asean, Violin Memory.

“We’re delighted to work with such a strong company to bring our solutions to enterprises served by its extensive network of resellers in Malaysia,” he added.

Springlab will distribute the complete portfolio of Violin solutions, including the recently launched Violin Windows Flash Arrays, 6000 Series flash memory arrays, memory appliances, Violin Maestro, and Violin Symphony software.

“Violin Memory is the leader in flash-based storage solutions that delivers one of the highest levels of performance, efficiency and game-changing economics to the enterprise storage market,” said Delssohn Lim, director, Springlab Distribution.

“We’re excited to bring these compelling benefits to our resellers and, in turn, to enterprises that are increasingly deploying flash-based storage as the new standard for their most demanding storage needs,” he added.

Designed for a wide range of use cases, Violin solutions are intended to enable enterprises to achieve unprecedented levels of storage performance, while dramatically decreasing operating costs and environmental impact through extreme storage density and low power consumption.

To help bring this value to enterprise customers, resellers are supported by a dedicated enterprise storage team, provided access to demos and proof-of-concept resources, and additionally backed by Springlab Distribution and Violin Memory technical support to assist with assessments and customer calls.

Violin Memory is quickly gaining in popularity as companies seek powerful, yet more energy and physical space efficient solutions that serve specific datacentre needs.

Servers and CPUs in the datacentre are usually poorly utilized. CPUs consume 200W on average; yet operate at less than 5% utilization, said Springlab in a statement issued.

Violin Memory resolves these bottlenecks by reducing latency from 5ms to 200 microseconds, a 25x improvement which significantly increases CPU utilization especially big data where terabytes or petabytes of information sets are analysed per second.

Springlab, is a Malaysian company specialising in distributing IT infrastructure products and services that require consulting for intensive technologies, products and solutions, currently serves customers in various industries.

The company's business model relies on the exclusive supply of IT resellers, namely, value-added resellers, qualified trade partners, Independent Software Vendor (ISV), and systems integrators. Its vendor portfolio includes NEC, Hitachi Data Systems, Brocade and Carestream.