SAP promotes Asia Pacific COO Fox-Martin to regional president

  • Fox-Martin credited with rebound in the region’s performance
  • Achieved double-digit growth in software and cloud in Q4 2013

SAP promotes Asia Pacific COO Fox-Martin to regional president SAP announced it has named Adaire Fox-Martin (pic) president of SAP Asia Pacific Japan, effective immediately.
In her new role, Fox-Martin will oversee SAP's business in the Asia Pacific Region, excluding China, Hong Kong, Macau and Taiwan which are managed by Mark Gibbs, president of SAP Greater China, SAP said in a statement.
Both Fox-Martin and Gibbs report to Robert Enslin, president of Global Customer Operations and a member of the Global Managing Board of SAP AG who leads the company’s global field revenue and go-to-market efforts.
Previously chief operating officer (COO) of SAP Asia Pacific Japan, Fox-Martin is credited with the performance rebound in the region, achieving double-digit growth in software and cloud in the fourth quarter of 2013.
“The Asia Pacific Japan region holds tremendous opportunity for SAP. The entire SAP Global Managing Board is confident that Adaire Fox-Martin’s experience and leadership will continue strengthening the company’s performance throughout the region,” Enslin.
Fox-Martin was appointed SAP APJ COO in October 2013 and simultaneously served the interim APJ lead following the resignation of former APJ president Steve Watts.
Prior to becoming COO, she served as the senior vice president for Industry Business Solutions. In that role, she was instrumental in creating the region’s industry and industry go-to-market strategies, while representing APJ customer requirements as part of the global development and planning processes, SAP said.
Fox-Martin joined SAP in 2008 from Oracle Corporation as the head of Public Sector for APJ.
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