Market faces retail and enterprise woes despite growing in Q1 2013 over Q4 2012
Positive response to touch-based notebooks in retail was notable silver lining
ACCORDING to IDC's Asia/Pacific Quarterly PC Tracker, the Malaysia PC market increased by 18% sequentially in the first quarter of 2013 (Q1 2013) but declined by the same percentage tear-on-year (YoY) to reach 898,000 units for the quarter.
Another major delivery of mini-notebooks nationwide under the Malaysian Communications and Multimedia Commission (MCMC) project was the only notable event in an otherwise lacklustre quarter.
The education and enterprise segments both posted declines after flushing their budgets last quarter, IDC Asia/Pacific said in a statement.
Retail spending on PCs was also curtailed by distractions from Chinese New Year festivities and the influx of smartphones and tablets into the market. However, the positive response to touch-based notebooks in retail was a notable silver lining in a gloomy retail climate.
“The growing market share of touch-enabled notebooks in Q1 2013 is an encouraging sign for the PC market,” said Ng Juan Jin, market analyst for Client Devices Research at IDC Asia/Pacific.
“Response has been positive so far as the touchscreen function provides consumers with a new and enjoyable user experience. The outlook for this form factor is positive due to the availability of a wide array of low-end models which appeal to the local mass market.”
However, this alone is insufficient to improve growth in the PC market. Daniel Pang, Asean research manager, Client Devices at IDC Asia/Pacific, said: “The upcoming quarters for Malaysia will be difficult as retailers continue to face challenge, though the difficulties in the market will be somewhat glossed over by the Government's commitment to IT investment in education.
“The MCMC mini-notebook programme is set for an extension in Q2 while the Ministry of Education is partnering with YTL Communications to deliver Chromebooks to schools nationwide under the 1BestariNet initiative,” he added.
Lenovo emerged as the top vendor this quarter as it fulfilled a significant portion of the MCMC project. Besides being a strong contender in the commercial space, Lenovo is also working on increasing its consumer market presence, IDC Asia/Pacific said.
By slashing the prices of its mainstream models and high profile advertising, it is aggressively targeting the consumer segment, which has so far been more receptive to players like Acer and Asus, the market research firm said.
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