Intel hopes to reach 1mil users with ‘PC Refresh’ campaign

By Digital News Asia May 22, 2013

Intel and OEM partners to run roadshows across 14 cities featuring selection of touch-enabled Ultrabooks, convertible tablets and laptops
Trade-ins: Users can upgrade to latest devices and receive rebates of up to RM300 for old Intel-based machines of any brand

Intel hopes to reach 1mil users with ‘PC Refresh’ campaign INTEL Malaysia has launched its latest PC Refresh campaign called ‘Generation Today,’ in an effort to encourage Malaysian consumers to upgrade their PCs to the latest touch-enabled devices.

Intel Malaysia and its PC maker partners will run a series of roadshows across 14 cities under the campaign, which runs from May 22 to Dec 31, and aimed at introducing to consumers a wide selection of the latest touch-enabled Ultrabooks, convertible tablets and laptops.

The company will also offer a trade-in programme at the roadshows where consumers can redeem up to RM300 worth of cash rebates in exchange for old Intel-based PCs of any brand, upon the purchase a new PC during the campaign duration.

“We are aiming to reach out to one million consumers throughout the duration of the campaign across the 14 cities,” Norhizam Kadir (pic), Intel Malaysia national sales manager.

“As this is the first time Intel is offering a trade-in programme, a target benchmark hasn’t been set,” he however admitted.

There will also be on-ground activities and contests – with each purchased PC, consumers stand a chance to win attractive prizes worth RM8,000 during the campaign, Intel Malaysia said in a statement.

Norhizam said that Intel data shows that over 300 million computers around the world are over four years old, and 65% of these older PCs are “bulky desktops.” The company does not have any data on the number of PCs in Malaysia that fall under this category, he noted.

“In recent years, there have been many exciting developments in computing technology including the introduction of the Intel Core Processor Family – soon to be in its 4^th Generation – and touch-enabled Ultrabooks.

“Old lagging PCs should not hold us back from our fast paced lifestyles and it is time to upgrade to the latest technology,” he claimed.

Participating OEM partners include Acer, Asus, Dell, HP and Lenovo. For more details and the list of roadshow locations, refer to http://generationtoday.intel.com/ or contact [email protected].