Intel launches Ultrabook City retail outlet

  • Over 20 models from nine brands to be featured throughout promotional period
  • Chance to win an Ultrabook by participating in on-ground activities

Intel launches Ultrabook City retail outletINTEL has launched Ultrabook City, an all-new retail experience, at Kuala Lumpur’s specialist IT mall Plaza Low Yat for Malaysian technology fans to explore its new category of devices.
Ultrabooks are thinner, lighter and more responsive than traditional laptops and more powerful and secure than tablets, the company said in a statement.
Intel recently unveiled new Ultrabook systems powered by 3rd
generation Intel Core processors, claiming that these new devices are responsive and more secure to better protect personal information.
The new chips also offer increased media and graphics performance, long battery life and more choice in designs.
Visitors to Ultrabook City will have the chance to play with the latest models from Acer, Asus, Samsung, Dell, HP, Lenovo, Toshiba, Sony and Fujitsu. There will also be demonstration of exciting new future technologies including facial recognition.
“With Ultrabook City, we intend to elevate the consumer Ultrabook experience to a new level of excitement in a unique retail setting unlike any other we’ve done before,” said Prakash Mallya (pic, right), country manager of sales and marketing, Intel Malaysia.
Shoppers can also try to win their very own Ultrabook via the Ultrabook Temptations and Intel’s Catch & Win Contest.
Ultrabook Temptations challenges customers to demonstrate as much excitement as possible to win an Ultrabook at the new outlet.
Catch & Win is an interactive mobile app challenge where consumers capture Ultrabook code markers around Plaza Low Yat to stand a chance win an Ultrabook every two weeks.
Ultrabook Temptations will run until July 29 whilst the Catch & Win Contest will end on Sept 16.
“The Ultrabook City is a unique retail experience that will definitely bring Ultrabooks directly to our customers here in Plaza Low Yat.” said Michael Lee, general manager, Property Management and Operations, Plaza Low Yat.
For more information about Ultrabook City, Ultrabook Temptations and the Catch & Win Contest, visit: and

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