HP looking to optimize return on information
By Gabey Goh December 5, 2012
- New and enhanced Information Optimization Solutions help enterprises manage, understand and act upon the variety, velocity and volume of organizational data.
- Gartner notes 86% of corporations currently cannot deliver the right information, at right time to support enterprise outcomes all of the time.
SOFTWARE and services took center stage during the second day of HP Discover, the company's showcase technology event for business and government customers taking place in Frankfurt, Germany.
The core driver behind the slew of new and enhanced solutions to the company’s portfolio of products is the aim to help customers achieve “Return on Information”, the value that organizations generate from their investments in information solutions, services and resources by gaining insight from their data to make better and quicker decisions.
According to new research conducted by Coleman Parkes Research on behalf of HP, nearly 60% of business executives report that their organizations are not equipped with the right solutions to gain insight from big data, and only 10% of executives said their organizations currently incorporate unstructured data into their enterprise insights, processes and strategy.
Citing a Gartner study, Andrew Joiner (pic, right), general manager for emerging technology and marketing at Autonomy, which HP acquired in October 2011, shared with attendees that 90% of digital content created by 2015 will be unstructured data types.
In addition, 75% of currently deployed data warehouses will fail to include unstructured data support (by 2016) to meet new information velocity and complexity of demands and 86% of corporations currently cannot deliver the right information, at right time to support enterprise outcomes all of the time.
According to IDC, the volume of the world’s “digital universe” is expected to reach 8 zettabytes (10 followed by 21 zeros) by 2015, making storage and management of data a massive challenge.
"Throwing away unstructured data is like throwing away money. HP has every way you need to take information, keep it around forever and monetize that information," said Colin Mahon (above pic, second from right), senior vice president and general manager of HP Vertica.
Mahon also cited a Nucleus Research study which claims that every US$1 businesses invest in data mining tools will generate at least US$10.66 in return.
Highlights from the slew of solutions include:
- The expansion of the HP AppSystems portfolio to offer improved customer choice and expanded capabilities of HP Converged Infrastructure with Apache Hadoop, HP Vertica Analytics Platform and Autonomy eDiscovery environments.
- An enhanced HP Proactive Care for SAP which optimizes an infrastructure running SAP solutions, enabling faster analysis of large amounts of data, including application trend analysis, capacity planning and measurement of system resource utilization.
- The release of HP Vertica Analytics Platform 6.1, a next-generation analytics platform, purpose built to optimize big data. It enables enterprises to optimize and monetize big data with analytics packs, performance enhancements and enhanced integration with Hadoop.
- An enhanced Autonomy Marketing Performance Suite, powered by the company’s Intelligent Data Operating Layer (IDOL), which enables marketers to understand, attract, engage and convert customers in real-time, resulting in increased market share and revenue. The suite consists of market-leading offerings for Customer Experience Management, Marketing Optimization and Multichannel Analytics.
On the services side of the portfolio, HP is also extending its HP Big Data Strategy Workshop which provides enterprises and governments with solutions to address big data challenges, so they can leverage their organization’s data to accelerate informed decisions.
The workshop educates clients on aligning IT and organizational goals, and on identifying critical success factors for big data architecture and system infrastructure strategy. It also helps to enable protection and compliance.
More reports from Gabey Goh of Digital News Asia on HP Discover in Frankfurt, Germany: