Groupon, World Vision join forces to combat hunger
By Digital News Asia July 18, 2012
- 5 million children under the age of five die annually due to malnutrition
- Special ‘Donate RM10 for Nutritious Food for a Child and Family in Asia’ deal
GROUPON Malaysia has announced its support for the 30-Hour Famine 2012 by World Vision Malaysia, an annual initiative to raise awareness and support for millions of undernourished children and their families.
Running from July 16 to 27, the fund-raising campaign provides Malaysians with a platform and opportunity to come together and make a difference by contributing funds through a special ‘Donate RM10 for Nutritious Food for a Child and Family in Asia’ deal at http://worldvision.groupon.my/.
Full proceeds from the initiative will be donated to the World Vision 30-Hour Famine Fund to help provide for health, nutrition and development projects in countries including Malaysia, China, India, Mongolia, Myanmar, Vietnam as well as other communities impacted by natural disasters, Groupon Malaysia said in a statement.
“Approximately five million children under the age of five are dying annually due to malnutrition, a plight which desperately needs the attention and support of the international community as well as concerned citizens from around the world,” said Liew Tong Ngan, chief executive officer of World Vision Malaysia.
He said that since the introduction of 30-Hour Famine in Malaysia in 1997, World Vision Malaysia has successfully raised millions of ringgit from concerned Malaysians. He hopes that the collaboration with Groupon Malaysia will lead to even more support for the plight of malnourished children around the world.
“Through this venture with World Vision Malaysia, we hope to further demonstrate the potential power of Groupon. We aim to empower more communities and societies through the group buying phenomenon to serve, contribute and make a difference in the lives of those in need,” said Joel Neoh, vice president and general manager of Groupon South-East Asia and India.
Themed ‘Hunger No More’, 30-Hour Famine 2012 will take place from Aug 4-5 throughout Malaysia culminating in a Famine Mega Countdown on Aug 5 at Stadium Malawati in Shah Alam, Selangor.
At the Countdown, participants will gather to break their 30-Hour fast in an act of solidarity. Taiwanese singer, songwriter and director Wang Lee Hom will also be making an official appearance in his capacity as World Vision Malaysia’s 15th Anniversary Ambassador.